Southern California Sign Blog

Signs Los Angeles | Outdoor Sign Advertising

Posted by Julie and Chris Ramirez on Mon, May 16, 2011 @ 06:05 AM

All About Outdoor Signage
Basic terms for types of outdoor signs

The world of outdoor advertising is as vast as the outdoors, at least in places where masses of people live. As the human population expands, so does this common method of communication. Businesses choose from many designs and technologies when they consider how to get a message out in the open. Knowing about some of the key terms and technologies associated with outdoor signs and outdoor advertising will help businesses to choose what works for them, and to make informed decisions, knowing about what is currently out there for creating good advertising outreach beyond the company's walls.

Sandwich board (also known as a signicade or A-Frame)
The sandwich board is a way to keep a two-sided advertisement anchored on the ground without a lot of extra hardware. These movable outdoor signs are popular with many different kinds of businesses.

Neon (see pictures)
Neon was a miracle of chemistry when it first began to appear on the streets of France. This kind of sign, lit by an electrical charge interacting with gases, is now a mainstay of the outdoor advertising world.

LED (see pictures)
LED, or light emitting diode, is a kind of lighting that uses electricity to produce light. This is another big option for today's outdoor lighting, with several benefits over the old incandescent systems.

Backlit sign (see pictures)
A backlit sign includes some kind of lighting that illuminates the area of the sign so that it can be seen at night. Backlit designs are an alternative to spelling out a sign with neon or including LED systems.

Architectural sign (see pictures)
For businesses that are in it for the long haul, an 'architectural sign' made out of stone, brick or other materials may be the way to go. An architectural sign is one that is built permanently into a site. These are popular with schools, hospitals and other sites where the business is not going to change on a continual basis.

Channel letter signs (see pictures)
These individual lettered signs are another good alternative for businesses that need to reach customers through outdoor advertising.

If you have any questions or need further information, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at

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Topics: Outdoor Sign Advertising, Architectural Signage, Channel and Backlit LED Signs