What is Architectural Sign Design and Signage?
ARCHITECTURAL SIGNAGE- does more than communicates a message.
Architectural signage must also help build the brand name of the company it serves. Success depends not only on precision craftsmanship but also on cutting edge design and carefully selected materials that will best represent the finished product.
Planning for Precision and Durability
Creating quality architectural signage means understanding the details and planning for the obstacles involved. The challenges are somewhat different depending on whether you are creating signage for indoor or outdoor use. The challenge on indoor signage is to have a degree of precision that is unsurpassed. With exterior signage the tolerances do not have to be quite as precise, but there are other challenges that are just as significant, such as weather conditions and environment. Interior signs are in air conditioned environments but with exterior items we have to worry about sunlight, humidity, heat, cold and so on.
Understanding How Lighting Impacts Display
Fade resistant materials are important to protect both indoor and outdoor architectural signage from the sun and understanding the impact of ambient lighting is also a key challenge.
Choosing the Right Materials for the Job
Between durability and lighting concerns, choosing the right materials for architectural signage can be a major obstacle for the novice. Avoid lower end plastic products, they look cheap.
Special Considerations in the Design Phase
The actual "look" of a sign is the focus of most everyone's attention. The primary challenges in the design phase is coming up with a look that the everyone wants and choosing materials while staying within budgets. It is important to choose materials in the design phase so that you can prepare for any special requirements, such as lighting, mounting, or curved walls.