Southern California Sign Blog

What Are Your Sign Typefaces Saying about Your Business?

Posted by Julie Ramirez on Thu, Apr 16, 2015 @ 09:04 AM

Sign Typefaces for Los Angeles BusinessesWere you aware that there are more than 100,000 typefaces, or fonts, to pick from? And, every day, there are new ones being created. This can make choosing the right typeface for your company quite difficult. The rest of your branding will typically be affected by the font you pick. You generally want to stay consistent across all of your marketing materials, including newsletters, graphics, logos, and so on. Since this small aspect will deeply affect how people see your business, how do you choose the best typefaces for business signs in Los Angeles?

Less Is More

Sometimes your best option is simple signage. Easy to read, classic typefaces are considered best for professional establishments that warrant prestige and respect. You might even attract the most attention by picking a simple font for your signage if you have many environmental distractions around your storefront.

Due to their clarity, Sans fonts are a popular option. There are virtually limitless alternatives that can reflect your desire to be professional, playful, large, strong, theatrical, petite, or industrial within the realm of Sans-type fonts. Go with what works best for your industry. For instance, you should rethink your typeface if your font is petite and you run a fitness center. You need to reflect playfulness if you are a rec center. And, you need to reflect professionalism with your law firm’s font.

What Size Should Your Sign Letters Be in LAHere is are some helpful fonts based on your business type:

  • Fashion - Allura, Sacramento, Josefin Slab, and IM Fell English
  • Technology and Industrial - Megrim, Oswald, PT Sans, Allerta Stencil, Six Caps, and Julius Sans One
  • Education, Law, Finance, and Health - Helvetica, Times New Roman, Aleo, Libra Baskerville, and Cinzel

Special Effects

There are additional adjustments you should consider once you have settled on a legible typeface. This includes embossed lettering, which creates a lifting effect. Or, you can give letters the illusion that they are glowing by trying a shadowed effect. Another popular option is outlining.

Sign Letters Sizes for Los AngelesYou may also want to modify the spacing between letters, which is known as “kerning.” This can change the look of a word dramatically and make it easier to read. In addition, you can change the size of the sign you will need by adjusting the letter spacing.

Overall, you need to ask yourself a few questions:

  • Does this font and effect enhance the visual experience?
  • Does it fit our industry?
  • Is it a good representation of our company culture?

Your typeface will need to be balanced with the contrasting background color as well as the sign shape and size. You will draw clients in with a well designed sign crafted with colors and fonts that reflect your product or service.

Does this all sound a little overwhelming? Don’t worry! The expert graphic designers at The Sign Studio have years of experience choosing fonts and creating signs that make your enterprise shine. If you need help picking a typeface that best suits your company or you have one and just need signage, contact us today for a free consultation and quote!

We Can Help You with Sign Typefaces!

Topics: Sign Letter Sizes LA, Best Fonts for Signs in LA, Sign Typefaces for Los Angeles