Southern California Sign Blog

Sign Mistakes Your Business Can’t Afford to Make

Posted by Julie Ramirez on Tue, May 12, 2015 @ 10:05 AM

Faded Signs in Los Angeles a Big MistakeThere is plenty of competition in Los Angeles’s vibrant business community. Every enterprise is trying to draw shoppers’ eyes and money. This makes getting noticed extra important. Part of this is avoiding sign mistakes businesses make in Los Angeles. Contact The Sign Studio to make certain you avoid the following.

Your Signs Do Not Match Your Other Marketing Materials

Many forward thinking businesses have this problem as they are trying to stay ahead of the trends but have neglected to evaluate their interior and exterior signs. This mistake is often times amplified when there is a change in management or leadership. The new boss correctly points out the dated design setup after evaluating the deep purple font and the gouge your eyes out yellow logo. Oddly enough, the new manager will tackle the branding problem with one element at a time, starting with the cheapest fix first.

To bring your company into 2015 and beyond, reworking your typeface and logo is a great start. However, this strategy needs to simultaneously incorporate your company’s Internet presence as well as exterior signs. Your cabinet lightbox or channel letter signs are on display for all who pass by. Let them immediately recognize your cutting edge nature rather than thinking you are Have no exterior signs in Los Angeles is a Big Mistakestuck in the ‘80s.

There Are No Signs

It used to be hip to open up a shop and not have a sign above the door at all. These places usually had shabby doors that required a secret knock and approval from a doorman before you could enter. Yep, the 1920s were a crazy time. These days, if you want clients to find your offices or storefront, it is going to take signage. Your prospective clients will not know you even exist if you do not have the proper markers.

Your Markers Are Peeling, Fading, Rusting, or Cracking

You have likely come across these problems. In the old days, bigger and brighter signs were en Broken Signs in Los Angeles a Big Mistakevogue. Nowadays, they are big and worn out. The once-vibrant logo colors and font are now faded after years of weathering.

Chipped acrylics, rusting metal, and peeling paint are all symptoms of the natural failing of materials. Some part of the signage may have been cracked by the occasional heavy wind. Despite these downfalls, the sign is still there advertising.

You company is not communicating your message or brand as your marketing plan intends when you have weathered or outdated markers. An old sign gives the impression that your enterprise has not had the inclination or time to upgrade its look, has little interest in the image it projects, and that you are living in the past. Your clients may think that your products and services are as old and dilapidated as your signs.

Don’t let any of the above mistakes hurt your business’s chances at success. If any of the above circumstances sound familiar as you look at your signage (or your signs look like the images you see here), contact The Sign Studio today for a free consultation and quote on custom signs for Los Angeles.

We Offer Free Quotes on All Our Signage Products!

Image credits: Karyn Chistner / David Stanley / Daniel Olnes

Topics: Exterior Sign Mistakes Los Angeles, Business Sign Mistakes Los Angeles, Best Exterior Signs for Los Angeles