Southern California Sign Blog

Burbank Sign Company | Sign & Banner Color Chart

Posted by Julie and Chris Ramirez on Wed, Dec 19, 2012 @ 06:12 AM

Different colors and fonts appeal to different personalities, and if you really want signs that attract, you'll make an effort to understand to whom what color goes with your personality. Here are the most common examples and top 3 colors used:

The Sign Studio in Burbank CA - Sign Color Chart

Red: Red is exciting and active - it suggests boldness and efficiency, and is appetite-inspiring, hence McDonald's use of red (as well as yellows and oranges). As you can see, red especially appeals to "Emulators," or people who are sales-oriented and talkative. Red implies urgency.

Blue: Blue is the most widely used color in appealing to businesspeople and entrepreneurs called "Achievers." Blue is serene, suggesting wisdom, dignity, and stability, hence the wide use of blue by banks. Men prefer blue to red and are supposed to prefer blue to red because it is more restful to the eye. Blue is businesslike.

Green: Green and other earth-tone colors appeal to the vast group called "Belongers." These people are the "middle America" people - usually employees, family people, and definitely relationship-oriented. They enjoy green, browns and golds. Earth-tones are friendly.

For further information see our -LETTER VISIBILITY AND COLOR CHART

If you are interested in more color analysis or color combinations, please give us a call at (818) 843-9200 or send us an e-mail at

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Topics: Logo Design, Burbank Sign Company, Sign & Banner Design