Southern California Sign Blog

Sign Letter & Color Visibility Info for all your Signage Decisions

Posted by Julie and Chris Ramirez on Tue, Feb 14, 2012 @ 06:02 AM


If you are looking for signage or even thinking of adding or replacing new or old signage, prepare a checklist after reviewing our "Letter Visibility Chart?"

Have you ever wondered what the readable distance for maximum impact is? Make sure you review the "Length of Time Letters are Readable when Moving."  Have you ever wondered what the maximum readable distance is? Is the maximum impact of reading time important to you (length of time letters are readable when moving?) Have you looked over or discussed color combinations that have proven the most effective and the easiest to read?  If you haven't, it is important that you do your research first before you make any decisions. 

Remember, a good color selection can dramatically increase readability, especially when at a distance. Some color combinations provide better contrast than others.  If you review the Letter Visibility Chart you will see some of the combinations and how much of a difference the combinations make. 

Before you make any decisions, please review our "Letter Visibility Chart."

If you are confused or have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at




Sign Estimate



Sign Visibility Chart


Topics: Sign Letters, Sign Colors and Sizes, Sign Readable Distance Information

Los Angeles Signs | Sign Letters - any size, shape or finish.

Posted by Julie and Chris Ramirez on Tue, Jul 5, 2011 @ 06:07 AM




THE SIGN STUDIO in Burbank and Los Angeles offers Dimensional Letters using wood, metal, paint, plastic, brass, formed, vacuum, bronze, poly, cut out, cad cut and injection mold. Sign Letters can be used for interior and exterior projects in offices and department stores. We have completed projects for clients all throughout Southern California and specializing in Los Angeles and Orange County, California. 

The most common sign and dimensional letters are listed below.  For further information or if you have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at



HB Foam Letters resized 600 

Foam Letters
High density polystyrene with a durable, laminated veneer on both sides. Good for exterior use. Standard thicknesses from 3/16" to 1 /2". Custom thicknesses available. Painted finish.



HB Outoor Foam Letters resized 600 

Outdoor Foam
Foam with an additional clear semigloss coating for greater durability. Ideal for trade shows and high traffic areas.



HB Metal on Plastic Letters resized 600 

Metal on Plastic
Gives the look and feel of solid metal without the cost. Standard surfaces are polished or brushed chrome and brass. Other metal finishes available. Metal is laminated on acrylic backing.



HB Metal on Foam Letters resized 600 

Metal on Foam
Metal laminated to polystyrene. Standard surfaces are brass and chrome. Other substrates and surfaces are available.



 HB Solid Metal Letters resized 600

Solid Metal
Solid aluminum, brass, bronze or copper. Standard thicknesses 1/8" and 1/4". Available in satin or polished finishes. Best durability for exterior use.



 Acrylic Plexafoam Letters

Acrylic material laminated to polystyrene or wood with painted edges. Excellent for interior sign or display use as well as exterior use.



HB Subsurface Colored resized 600 

Subsurface Colored
Clear acrylic with painted or printed subsurface. Allows a high gloss look that matches any PMS color. Can be laminated to polystyrene or wood to add extra durability.



HB PVC Letters resized 600 

A closed cell PVC material that is lightweight and has a tough matte finish 1/8" or 1/4" thick. For interior use.



 HB Formed Plastic resized 600

Formed Plastic
Molded plastic designed for outdoor applications in 18 standard colors and many styles. Weather tested with color cast throughout the material. Hollow back. Excellent for exterior use.



 HB Cut Plastic or Acrylic Letters resized 600

Cut Plastic
Acrylic plastic in thicknesses 1/8", 3/16" or 1/4". Excellent for exterior use.



 HB Trimmed Letters resized 600

Trimmed Letter
Acrylic plastic with a 1" or 2" trim wrapped around the perimeter. Trim available in gold, silver, or one of 6 other colors. Excellent for exterior use.



 HB Mirror Laminate resized 600

Mirror Laminate
1/8" mirror acrylic material laminated to a polystyrene core with painted edges. For interior use only.
Acrylic Mirror Available in clear and colored acrylic without backing. Interior use only.



 HB Vinyl Letters resized 600

Peel-off backing and pre-spacing allow for easy application at job site. Available in many colors.   Ideal for exterior and interior.



 HB Cling Signs resized 600

Static vinyl sticks to smooth surfaces such as glass and metal without glue. Accepts vinyl and silk screening. Reusable. Interior use only.



HB Wood Letters resized 600 

Standard material is 1/2" or 3/4" thick furniture grade birch plywood. Other woods available on request. For exterior and interior.



 HB Digital Print Face Letters resized 600

Digital Print
We can digitally print your graphic, laminate to cuttable material and provide a printed finish or cut out graphic.



 HB Router Carved Letters resized 600

Router Carved
An electronically carved letter with an old world look.



 HB Stainless Steel Letters resized 600

Stainless Steel
We fabricate stainless steel letters. This is the most durable and long lasting outdoor surface.


Topics: metal letters, Sign Letters, dimensional letters, Foam or Plastic Letters

Burbank Signs | What Size Sign Letters Do I Need?

Posted by Julie and Chris Ramirez on Thu, Jan 20, 2011 @ 08:01 AM


Lettering size is an important part of sign making because you will need to be sure that your clients can read your message from a distance. Whether it’s storefront window graphics, a banner, or vehicle graphics, make sure that you can read the lettering and logo contained in your message. To maximize readability the standard is that each inch of letter height represents 10 feet of readable distance, meaning that for a sign to be readable from a 30 foot distance the letters should be at least 3 inches tall.

Interior signs that are being read by customers in a retail store environment need only be an inch or two tall, while an overhead exterior banner being read from a nearby street or highway would need much larger letters in order to be seen from a distance. Also, font selection will play an important role as some fonts are thin and script like, while bolder fonts and capitalization (with appropriate spacing) can improve readability. Trying to skimp or economize by using a smaller lettering size is definitely not a wise decision. See The Sign Studio’s Legibility/Readability chart below for an example assuming Helvetica upper case black lettering on a white background.

Readability/Legibility Chart







If you have any further questions or need any signage information, please give us a call at (818) 843-9200 or send us an e-mail at

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Topics: metal letters, Sign Letters, Channel Letters, Dimensional Sign Letters, Readability and Legibility Chart