Southern California Sign Blog

LA Sign Co | How Important and valuable signage is for your business! 

For any business to succeed, the most important thing is that potential customers know that they are there. In one way or another, this is done through advertising. There are several ways to advertise. You can produce a television or radio commercial, take out an ad in the newspaper, put in a listing in the newspaper, encourage existing customers to “tell their friends,” or you can put up a sign. Of all these methods, it turns out that putting up a sign is the most effective. 

What exactly is the value of signs for your business? According to a survey conducted by the U.S. Chamber of Commerce on how people learn about the places where they shop, half indicated that it was the sign that brought them to the door. Word of mouth comes in second with approximately a third of customers learning about a business that way. TV and radio each only had a 1% influence, and signs cost far less. When it comes to effective signs, there are two important takeaways here. You need to get customers in the door, and you need to get them talking

Effective signs do three things. They inform potential clients about you business, direct them to take a closer look at what you have to offer, and contribute to the sales of your businesses products of services. At The Sign Studio, our staff can help you achieve all three of these objectives.

The Sign Studio was first established in 2004 by Chris Ramirez who still owns the business today and personally oversees the production and installation of every sign. 

The other part of the equation is working with a regular team that is both trustworthy and very good at what they do. This is exactly what Chris Ramirez has found in his Marketing Specialist, Julie Ramirez and Bill Bates, The Sign Studio’s Art Director.

Julie and Bill work closely with one another and with customers to help assure that they have just the right sign for their business. As Art Director, Bill applies his “awesome” design skills toward the creation of many different types of signs including window and vehicle graphics, menu boards, banners, yard and digital signs, Ready-To-Apply graphics and lettering that customers can apply to signs as they see fit, as well as signs that comply with ADA regulations.
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Julie takes Bill’s skill and creativity and brings it home to the client. By using sign making systems and techniques that are state of the art, Julie is able to keep the process of creating high impact signs that are not only cost effective for customers, but also drive in business.
Both Julie and Bill work closely with clients and get to know them well in order to determine the best direction to go as each sign is produced.

The Sign Studio serves the Greater Los Angeles area. To inquire about how our signs can improve your business, fill out our simple online form and get a quote today. 

For further information or inquiries, please call us at (818) 843-9200 or send us an e-mail at Info@SignStudioLA.com. 

 

The Sign Studio is a full service sign company. We provide everything from logos, banners, digital prints to electrical signs. Sign Contractor's for electrical signs, permits & planning. Sign repair & maintenance. Large format digital printing, banners, vehicle graphics and more!!! We specialize and carry all stock ADA Tactile/Braille Signs and make custom ADA sign also. We stock all parking and handicap signs and will have them ready for pick-up or ship out.

Signs Are Effective

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let's see how signs measure to the above criteria.

1) Signs are oriented to your trade area. Signs do not waste your resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

2) Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

3) Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

4) Signs are inexpensive. When compared to the cost of advertising in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.

5) Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.

6) Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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Signs Are Effective

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let's see how signs measure to the above criteria.

1) Signs are oriented to your trade area. Signs do not waste your resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

2) Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

3) Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

4) Signs are inexpensive. When compared to the cost of advertising in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.

5) Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.

6) Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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Signs Inform, Direct and Sell.  Signs are Valuable to Your Business!

Signs and graphics serve three general purposes: to inform, direct and sell. The initial impression a person has about a business is often the result of their signs and graphics. By employing effective signs and graphics, businesses of all types and sizes can make the most of that first impression.

Signs are valuable to businesses of all sizes, and in all industries. Signs help consumers become aware of a business, service or event, can help prompt purchases, change purchase decisions and build brand equity.

Signage is an inexpensive, yet very effective form of advertising. During a slow economy, advertising is crucial and it helps create a long-term competitive advantage. Maintaining an advertising presence through signs helps build long-term brand awareness.

Effective signage can also be a determining factor in influencing customers to switch from a weaker brand. What can effective signs and graphics do for you?

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com. 

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Signs Are Effective

Your sign is an integral part of your advertising program along with the other forms of commercial communication such as television, radio, newspapers, magazines, and billboards. There are four basic criteria used to judge the effectiveness of these advertising media: (1) coverage of the trade area, (2) repetition of a message, (3) readership of a message, and (4) cost per thousand exposures of a message. Two other criteria important for the small business owner are (5) availability and (6) ease of use. Let's see how signs measure to the above criteria.

1) Signs are oriented to your trade area. Signs do not waste your resources by requiring you to pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.

2) Signs are always on the job repeating your message to potential customers. Your on-premise sign communicates to potential customers twenty-four hours a day, seven days a week, week after week, month after month, year after year. Every time people pass your business establishment they see your sign. The mere repetition of the message will help them remember your business.

3) Nearly everyone reads signs. Signs are practical to use for nearly everyone is used to looking at signs and using signs, even small children. Studies have shown that people do read and remember what is on signs. When special items are displayed, sales increase for these particular items within the store.

4) Signs are inexpensive. When compared to the cost of advertising in some other media, the on-premise sign is very inexpensive. Table 1 indicates the cost-per-thousand-exposures for various media in a given type of community. Unless your trade area encompasses an entire city or region, where you must rely upon broad based media coverage, there is no better advertising dollar value than your on-premise sign.

5) Signs are available to each and every shop owner. There is no need to schedule the use of your sign. Your sign is available to you whenever you need it and to be used however you please.

6) Signs are easy to use. No special skills or resources are needed to operate a sign once it has been installed. If it is an illuminated sign, all you need to do is flip the switches and that may not be necessary with timing equipment. Once the initial expenditures are made no special resources or professional services are needed. You need only operate and maintain your sign.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

NEED QUOTE

Signs and graphics serve three general purposes: to inform, direct and sell. The initial impression a person has about a business is often the result of their signs and graphics. By employing effective signs and graphics, businesses of all types and sizes can make the most of that first impression.

Signs are valuable to businesses of all sizes, and in all industries. Signs help consumers become aware of a business, service or event, can help prompt purchases, change purchase decisions and build brand equity.

Signage is an inexpensive, yet very effective form of advertising. During a slow economy, advertising is crucial and it helps create a long-term competitive advantage. Maintaining an advertising presence through signs helps build long-term brand awareness.

Effective signage can also be a determining factor in influencing customers to switch from a weaker brand. What can effective signs and graphics do for you?

Contact The Sign Studio @ (818) 843-9200 or send us an e-mail - info@signstudiola.com.