Southern California Sign Blog

LA Signs / Banners | 3 Top Tips for the Organization of Any Event

Posted by Julie Ramirez on Mon, Oct 13, 2014 @ 06:10 AM

LA Signs / Banners | 3 Top Tips for the Organization of Any Event

Events are typically planned for the main purpose of bringing people together. An event can be used to celebrate a special occasion, bring awareness to an organization, or help promote a company, or group of companies. Events can span the course of a few hours to a few week, can they can be lavishly planned or planned on a low-budget. Events can also be held at nearly any location, such as the park, hotel, restaurant, convention center, theater, community center, country club, or the city street with the right permits.

No matter what type of event you are planning, where you will hold your event or what your budget for the event is, there are several tips that can help you plan the perfect event for your guests. Below is a look at the top three tips to keep in mind that will help you with your marketing event planning.

1. Decide on the Details

The first thing you need to do when marketing event planning is to start making some of the basic decisions. For example, you want to start by create a workable budget for the event. You also need to make all the main decisions, such as when and where you will have the event, the main purpose for the event, select a theme for the event, create a guests list unless holding a public event, and determine if you will have any prizes. All of these decisions should be determined early on in the planning process.

2. Create a Master Checklist

After the details have been determine, you can start creating your master checklist to be used for the event. This list should include everything you need have accomplished before the event takes place. Be sure to check each thing off the list as it is completed and right down the name of anyone you assigned a task to complete. This will help to make sure that you do not forget anything for the event. You should also create a detailed checklist that can be used before, during, and after the event to keep everything on schedule.

3. Promote the Event

No event would be successful if you do not put time into promoting the event. Before the event takes place, you need to get the word out about the details.the best way to promote your event is to use visual marketing signage. Large banners and sign can be a great solution to this problem, along with flyers and mailers that contain the details of your event.  

However, your event marketing with signage does not stop when the event starts. You also need to use promotions during the event, too. Consider using giveaways with your company’s logo or having the staff wear a special events t-shirt that displays your company name.  Promotional, informative and safety signs can be used during the event to help remind guests as to the main purpose of the event.

Preplanning is the key to having a successful event, so that earlier you start planning and the better organized you are, the smoother the event will run. Remember the importance of event marketing with signage and to order your signs early to have everything in place before and during your event. Immediately after the event, it is important that evaluate how successful the event was and to determine if there was anything you could have done better. This will help you when planning future events and will make the process easier. 

For more information, please see our Exhibitor's Handbook.   For all other inquiries, please call The Sign Studio at (818) 843-9200 or send an e-mail to 

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Topics: Marketing and Event Planning, Visual Marketing Signage, Event Marketing with Signs & Banners