Southern California Sign Blog

How to Entice Consumers by Using Signs!

Posted by Julie Ramirez on Mon, Mar 30, 2015 @ 07:03 AM

Entice Customers by Using Signs in Los AngelesConsumers are doing more and more research before making purchases these days. This presents a challenge to many of the brick and mortar stores trying to get by in the age of the internet. When it comes to making purchases, it is a golden age for customers with so much flexibility and so many alternatives available to them. However, for business owners, it is getting more and more difficult to keep up with all of the competition online and locally.

Impulse Buying Signage!

A significant chunk of the consumer spending pie can be attributed to impulse buying. About 33 percent of all shoppers make a sizeable impulse purchase each week. These items have a median value of $30. This is where brick and mortar stores have the competitive edge over e-commerce sites. In fact, 40 percent of customers spend more money than planned in actual stores. This is compared to 25 percent impulse shopping online. So, how do you get a piece of this impulse buying?

Point of Purchase Signs Los AngelesWell, a significant margin of sales for many businesses can actually be attributed to their POP signs. Los Angeles retailers have the opportunity to control the shopper’s experience, and signage is the way to do it.

Visibility Is Key

The first and most important detail in getting customers to loosen their purse strings is to have them see your product. But, how is this done? Eye-catching signs announcing promos and sales are still the tried and true method for getting your merchandise noticed. For this, you must pick your color palette carefully. For example, yellow and red have demonstrated their ability to attract attention, but what you choose may vary based on your audience or product.

Use Psychology to Your Advantage

By pressing the right consumer button, you can make your impulse purchases more noticeable. We recommend trying the following with your signs:

  • Demonstrate Value – With generous offers, you can make patrons see they are getting a great deal. For example, many big name retailers have begun offering “Buy two, get two” sales. This often gets shoppers spending more than they would have otherwise.
  • Impulse Buying Signs Los AngelesShow off New Items – Consumers love to be the first to have something. This is why people wait in line overnight to get the latest iPhone. They are called “early adopters.” Help these shoppers out by clearly labeling your newest products with sharp, vibrant signage.
  • Inspire a Sense of Urgency – Through limited time promotions, you can trigger people’s sense of urgency. For instance, many of our clients have “Today Only” sale signs to make impulse shopping more compelling.

Whether it is custom vinyl banners or full color digitally print posters, The Sign Studio can help you with your impulse purchase signs. Los Angeles businesses come to us when they are looking to boost sales because they know that quality signage pays for itself. And, we have the experience to recommend solutions that will make any sales campaign successful.

If you are ready to take your marketing to the next level, contact The Signs Studio today for a free consultation and quote.

I'm Ready to Entice Customers with Signs!

Topics: Entice Customers with Signs LA, Impulse Buying Signs LA, Point of Purchase Signs Los Angeles