Southern California Sign Blog

How to Run a Successful Yard Sign Campaign in Burbank CA

Posted by Julie Ramirez on Thu, May 7, 2015 @ 05:05 AM

How to Run a Yard Sign Campaign in BurbankIn order to have a successful marketing campaign, potential customers must know who to contact in order to initiate a transaction. With yard signs, also referred to as lawns signs or bootleg signs, businesses can generate unparalleled exposure at a relatively low cost. But, how can you use these markers to boost sales? Let us show you!

What Are Yard Signs?

Yard signs are basically tiny billboards that are placed on walls or staked into the ground. They are meant to catch the attention of drivers and passersby. Yard signs are usually made from corrugated plastic boards, or coroplast, that are 18” by 24” or 12” by 18”. You message is printed directly onto the board.

Your Campaign Begins with a Budget and a Plan

Yard signs for real estate agents in Burbank CAThe real estate market is perhaps best known for using yard signs for Burbank, CA, but just about any industry can benefit from these markers. Any good yard sign campaign must start with a plan and a budget. You are more likely to realize long-term success if you have a sound marketing system rather than placing signs willy nilly.

An important question to ask yourself is what is a realistic budget you can spend week after week? The potential return on investment can help you in determining how much you are willing to spend. This will help you justify the amount you are willing to spend on the campaign. With real estate, even just one deal can justify your money spent on lawn signs.

How to Receive Sales Leads

Contractor yard signs campaigns for Burbank CAYou must have a system in place to receive leads before you start your campaign. This will help you keep track of leads your yard signs are producing and allow you to respond quickly. There are several ways to track leads including a call center, Google Voice, and website “squeeze” pages, which redirects to your main site yet tell you where visitors learn of you. When you use a phone number or web address that is unique to your yard signs, you will be able to track how effective your markers are.

Create Your Signs

When you buy yards signs in Burbank, CA, The Sign Studio can help you with the creation process. You need to be sure to include your business’s name, contact information, logo, and your main service, product, or industry. Passersby will only have a limited amount of time to read your sign, so text needs to be kept to a minimum. Using an image to represent your products or services is preferable.

Keep Track of Your Yard Signs

Lawn signs sometimes go missing. Fortunately, they are inexpensive to replace. To ensure you are reaching your target demographic, create a map of where you have placed lawn signs. Every week or two, go for a drive to make sure the signs are still there. If they are missing, simply replace them. For this reason, we recommend buying in bulk. This will also save you money per unit.

Are you ready to take advantage of this marketing tool? If so, contact The Sign Studio today for a free consultation on yard signs.

We Can Help with Your Yard Sign Campaign!

Topics: Yard Signs Advertising Campaign Burbank, Advertise with Yard Signs Burbank, Yard Signs Burbank CA