Southern California Sign Blog

Los Angeles City Sign Company | How to Get Your Message Out

Posted by Julie Ramirez on Mon, Mar 10, 2014 @ 04:03 AM

Los Angeles City Sign Company | How to Get Your Message Out

In our time, the Internet has become the single greatest marketing and sales tool in the world. Between business web pages, e-commerce websites, and search engines, your ability to grow your business and take it global has never been greater. Yet there is a trap hidden within this great engine of commerce: over-reliance on the web to the exclusion of other, oftentimes more effective, business and marketing tools.

This is especially true for small and medium-sized businesses whose client base is local. When your potential customers are all in the local area, the global reach of web advertising is simply less effective than it would be if you were instead attempting to reach distant markets. Rather, the kind of advertising that businesses have the most success with in local markets is physical, outdoor marketing that integrates itself into the everyday life of local residents.

Not-So-Puny Banner Advertising

The most effective kind of outdoor advertising that you will see is the banner. Banners can end up in a number of locations, and take many different shapes in a variety of locations. For example, a banner can be indoors as well as outdoors; in fact, you will often see indoor banners at malls and other shopping complexes advertising new stores, locations, services, or products. They work just as well indoors as they do outdoors!


Another location where you will often see a banner is a tradeshow. Considering how much business can be attracted at a tradeshow, it is important to ensure that your company and its message is broadcasted as widely as possible. Unfortunately, reaching the potential client base in the context of a tradeshow can be difficult, which is where a well-designed, colorful, engaging banner comes in. It is one of the oldest, most surefire ways to get a potential client’s attention and draw them in.


As time-tested as banners are, however, they haven’t gone unchanged with the times. New technologies have allowed banners to become more advanced while still preserving the core of the banner’s strength: getting your message out there, right into the eyeballs of every passerby who might be interested in your product or service. For example, retractable banners allow you to prolong the life of your banner – in inclement weather or late at night when people are unlikely to see the banner, you can preserve your banner by retracting it, thereby protecting it from wear and tear.

Ultimately, the power of a banner is its ability to quickly and efficiently communicate a message in a colorful and often graphic way. In recent years, banners have become increasingly affordable, as printing technologies have advanced and become more affordable themselves. As such, it is often extremely cost-efficient for a business interested in advertising to local markets to invest its marketing strategy into banners and other local advertising techniques.

History of Banners

Options, But Not Really

Radio, television, newspaper, and Internet ads are comparatively quite expensive, and don’t always reach the markets you are targeting. Radio and television relies on individuals tuning in to particular stations or channels at particular times, and having your advertisement broadcast at a high-traffic time can be extremely expensive; if you are trying to control marketing costs, you will likely end up with a radio or television ad that barely anyone hears or sees!

Banners, on the other hand, are seen regularly and by large amounts of people despite their low cost. They can be placed along roads or in heavily trafficked urban or commercial centers, becoming a part of the landscape that works its way into the vision of passersby every day as they move through that space. When someone is seeing your advertisement every day of their lives, it naturally becomes a part of their thinking, and your business will be the one they think of when they need your services. Repetition is often everything when it comes to advertising, after all.

Ultimately, you have to decide what your target audience is for your business, and how much bang you want to get for your buck, so to speak. If you’re looking for cost-efficient, effective, local advertising, then banners are the go-to marketing method that has been proven to work time and again. When you have something to say that consumers just shouldn’t miss, a banner is the perfect place to say it!

If you have any further questions or need any banners or signs, please give us call at The Sign Studio (818) 843-9200 or send us an e-mail at


Banner Quote  





Topics: #Sign Company in Los Angeles, Banner Design, Banner Advertisement, Big and Large Banners

Burbank Sign Company | Low Cost Vinyl Signs & Banners of All Designs!

Posted by Julie and Chris Ramirez on Fri, Oct 19, 2012 @ 06:10 AM


Custom vinyl banners are the most happening low cost advertisement today. They tend to make the most valuable promotional tool. They are really useful for a variety of purposes, such as sales, auctions, promotions and games. Custom Vinyl banners are extremely effective, as they are considered 24/7. The best feature is that they are not as expensive as other forms of advertising. The positioning of the banner is very crucial also. The place where you decide to display your custom vinyl bannersign should give the best bang on the direct response of the viewer (which is a potential client).Vinyl sign banners are ideal for any occasion. If you need them to promote a product or lead people in your direction or make any announcement, custom vinyl banners will work for you.

There are many types of vinyl sign banners, including indoor and outdoor vinyl banners. The point is that all types of vinyl sign banners expose one main characteristic: they target potential customers. A banner has the concentration and growth potential for acquiring a wish or desire to get the advertised products and / or services out there to hundreds of people. Consequently, one of the main functions of custom vinyl banners is to be a magnet for people. In order for a sign, to be effective, you must consider all aspects of the business or product that the message will be sending. Consider all the details when you choose your banner - the size, tone, approach, lighting and location along with your message.

These banners are easy to install, durable, low cost, as well as effective and always manage to produce the intended visual effect you are looking for.

If you have any questions or need further information or simply want to order a custom vinyl banner, please send us an e-mail at or give us a call at (818) 843-9200.


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Topics: Low Cost Affordable Vinyl Signs & Banners, Burbank Sign Company, Banner Design

What Makes An Effective Sign? Design Tips You Need To Know......

Posted by Julie and Chris Ramirez on Mon, Jul 9, 2012 @ 06:07 AM

What Makes An Effective Sign? Design Tips You Need To Know......

Three Tips for Designing an Effective Sign . What is the first thing most customers notice? Signs! Strategically placed, uniquely branded, and carefully designed signs can add traffic and revenue to your business. Effective signage can be the key to growing your business and grabbing a larger chunk of the market.

What makes an effective sign?
A sign's visibility:
The sign and message should be readable from a customary viewing distance - consider whether most of your potential clients will view the sign as a pedestrian or while traveling in a car. This will determine where a signs is placed, where on the sign the graphics and text are located, and what size your sign needs to be.

A sign's readability: Will they be able to easily view and understand your sign? The size of the graphics and text on a sign is also important. Can your customer read what is on your sign? If you don't have room for large letters you should consider using light colored letters on a dark background. This will provide a high contrast for easy viewing.

A sign's aesthetic: Is your sign pleasing to look at? Customers tend to be drawn to signs with pictures or graphics and producing a sign in full color is even more beneficial. Using a border on your sign design will help frame your message and can help provide a clear, concise message.

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at

Signs As a Marketing Tool Image

Topics: Sign Design Tips, Custom and Effective Signs, Banner Design

Los Angeles Signs | Vinyl Sign Banners - How great they are!

Posted by Julie and Chris Ramirez on Wed, Apr 13, 2011 @ 06:04 AM

Vinyl and Graphic Sign Banners - How great they are!

Banners can do many things for you!
Vinyl Banners are meant to be noticed. Whether you are looking to target market potential clients, advertise an event, or send a message to the world, a banner will more than accommodate your plans.

The Sign Studio and it's team of design specialists, trained in the design and marketing field, use the most innovative technology available today. The Sign Studio is equipped to provide you with the most spectacular banners, your message is sure to be an attention getter. With a weather resistant vinyl format, these state-of-the-art banners easily mount to any location. Easy to display, rain or shine, a vinyl banner by The Sign Studio offers reliability without the stress of wondering if anyone will see your words. A stress-free, bold, brilliant color banner is beyond a doubt the answer to conventional advertising.

Aside from the fact a vinyl or graphic banner by The Sign Studio can feature full color photographs, customized to suit every need, it is an economically smart choice. Comparing the astronomical cost of print advertising to get the attention of potential clients, a vinyl banner is a far wiser choice. Even black and white newspaper and magazine ads cannot cost compare to a full color banner.

Ordering a custom banner is simple, either e-mail us a request at or give us a call at (818) 843-9200. In addition to the professional service and easy steps it takes to order a banner, there are no hidden fees. The Sign Studio will send you a quote within a few minutes and we understand your need to advertise on a budget. Ordering a cost effective banner is not an opportunity you can only take advantage of certain times of the year. Vinyl banners by The Sign Studio are available at an economical price all year long.
Moreover, the quality of our banners demonstrates just how understanding the company is, knowing banners are not always used for advertising purposes. A family reunion, your child's baseball game, a neighborhood picnic, welcoming guests on a colorful banner is a keepsake to be remembered. A banner makes for a special gift when celebrating a birthday, birth of a child, even an anniversary. The Sign Studio always delivers high quality vinyl banners without substituting style and personal taste.

Delivering nationwide, ordering a vinyl banner for your personal event or business function relieves the stress of finding a quick turn-around company. Available at your fingertips, The Sign Studio realizes your need to have all of the particulars worked out in a timely manner. A 24-48 hour turn around time from the moment you sign off on your layout is simply another outstanding service you will receive from The Sign Studio. In addition to understanding the importance of a timely turn around, The Sign Studio acknowledges a businesses need to invest in a tool for long term. These superb vinyl banners can be used multiple times and always remain outstanding in color, giving you the results you need each and every time.

If you have any questions or need further information or simply want to order a banner, please send us an e-mail at or give us a call at (818) 843-9200.


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Topics: Custom Banners, Vinyl Banners, Banner Design, Banner Advertisement