Southern California Sign Blog

Understanding the Value of Signage

There is an old axiom that the 3 keys to successfully selecting real estate are "location, location and location". The 3 keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and Parking.

An effective on-premise sign is a critical component of visibility, and the sign should receive the samecareful attention as these other components. Without a properly designed and placed on-premise business sign, a commercial site cannot function at its full economic potential.

This section presents information about:
- understanding the value of signage
- determining what an effective sign will mean for your business' success
- working with and possibly correcting problems with existing signage, and
- using signage to change customer behaviors.

The Functions of the On-Premise Sign
An effective on-premise sign is a critical component of visibility, and the sign should receive the same
careful attention as these other components.

1. It develops a memory for a location and the products or services available at the location.
2. It reinforces a memory and extends recall of other advertising efforts.
3. It attracts new customers by prompting first-time or impulse visits or purchases.
4. It modifies customary purchase decisions or habits. Changeable copy and temporary window
signs are especially effective in encouraging variation from accustomed consumption patterns. (For
more about modifying customary purchase habits, see the section that follows.)

Branding a Site
One measure of how effective or valuable an on-premise sign is to its site is demonstrated by how well it
helps to brand the site. A sign "brands" a location, just as a product label brands the product. If an
attractive image is not communicated by the business' sign, the business will rarely convey its true
message, or get the clientele it seeks.

Every site development and sign program strategy will benefit if the on-premise sign is made the focal
point of the site. If a site is "signcentric", it means that the sign catches the customer's attention and leads
him to the target business. A measurable positive effect on gross revenues should immediately result from

Developing and Measuring Readership
How do you know if your sign is (or is not) branding your site for future reference by potential customers?
You determine readership.

Readership advertising effectiveness tests whether a message is effectively speaking to the intended
audience. Two of the most commonly used research techniques are the recognition and recall tests
discussed above. Rating services conduct the tests and tabulate the results for all major-media
advertisers (i.e., television and newspaper advertisers rely on Nielsen Ratings Services). Small business
owners not engaged in franchised or chain business operations, however, usually do not have access to
national rating service readership tabulations; these independent small business owners may require the
services of a local market researcher to obtain readership measures. Often, on-premise sign companies
and trade associations will assist in compiling data.

Why do you want to measure readership? Without knowing the effectiveness of your signage, you
won't know how well you are doing, or what you might want to change. For your greatest success - with a
sign and therefore with your business - measuring readership is a diagnostic tool so you can fix whatever
is not working, and increase what is working.

The importance of signage to mobile consumers is underlined by the fact that many are in a hurry. By way of example, Burger King Corporation conducted a survey over several weeks. The survey results were part of evidence submitted in a legal action brought by Burger King (among others) against Agoura Hills, California, to prevent the removal of its freeway-oriented, high rise on-premise sign as required under a new sign code. The Burger King sign was visible to the Ventura Freeway; the building was not.
Surveys were conducted at Quick Service Food (QSF), family and atmosphere restaurants. The
participants were asked how they first became aware of the restaurant. Here are the results.

How did you first become aware of this restaurant?
The spontaneous nature of the QSF visits at 35% has implications for most business strategies,
particularly advertising in the form of on-premise signage. Burger King and its co-plaintiffs won the lawsuit, and the City was permanently enjoined from enforcing its high-rise pole sign ban against them. (See, Denny's Inc., et.al. v. City of Agoura Hills, 56 Cal.App. 4th 1312, 66 Cal. Rptr 2d 382 (1997)).
In another example, The Institute of Transportation Engineers (ITE) has trip generation rates that are
derived from counts taken at the driveway of various land uses. While typical trip generation rates are
Participants' Responses Quick Service Food (% of responses)
Family Restaurant (% of responses)
Atmosphere Restaurant (% of responses)
Saw it (the sign) while passing 35% 26% 13%
Always knew 29% 27% 19%
Word of mouth 14% 30% 54%
Advertising 10% 6% 4%
All other 6% 7% 7%
Don't know 6% 4% 3%

Derived from counts taken at the driveways of various land uses, not all trips generated at the driveway
represent new trips made for the express purpose of entering the site; instead some are made by
motorists who did not set out for the site, but who enter it as an intermediate stop on the way to or from
another destination. This type of stop is referred to by the Institute of Transportation Engineers (ITE) as a
"pass-by trip"; for our purposes, it is defined as an "impulse" stop.

The percentage of pass-by trips or impulse stops varies by land use. The following table sets out ITE
estimates regarding the percentage of stops attributable to motorists for whom the site is not a scheduled
destination. The table demonstrates that impulse trade is very important to many businesses. Effective onpremise communication can help persuade passersby to stop and shop.

In the modern marketplace, the right place-based advertising will effectively and economically permit the
local shopkeeper to compete, even with the mass merchandiser or large retailer.

Acquiring New Customers
In 1995, the California Electric Sign Association (CESA) and the International Sign Association (ISA)
commissioned a major study of on-premise signage performance by the University of San Diego. This
study had two parts.

Part I of the study involved analysis of a group of variables, including signage, location, hours of
operation, population demographics and geographic characteristics on sales at 162 southern California
locations of a major fast-food chain. These variables were tested at each location to predict the impact of
on-premise signage upon:
1. annual sales revenues
2. annual number of transactions
3. the average dollar amount spent per transaction.
The results of the study indicated that the number of signs at a particular site has a significant and
positive impact on both the annual sales revenues and number of annual customer transactions. For
example, from the results of the study, the researchers were able to predict:
Type of Land Use Impulse-Stop
Percentages
Shopping Centers:
Larger than 400,000 sf Gross Area 20%
Between 100,000 to 400,000 sf Gross Area 25%
Smaller than 100,000 sf Gross Area 35%
Convenience Market 40%
Discount Club/Warehouse Store 20%
Fast Food Restaurant 40%
Sit Down Restaurant 15%
Service Station 45%
Supermarket 20%

1. On average, one additional on-premise sign resulted in an increase in annual sales revenues of
4.75%. This translates to a $23,750 increase in average sales revenues for a typical store in the
study group with annual sales of $500,000.
2. On average, one additional on-premise sign increased the annual number of transactions by
3.93%. This translates into more than 3,900 additional transactions for a store with an annual
average of 100,000 transactions.
3. On average, one additional 36-square-foot wall sign added $0.06 per transaction, while one
additional 144-square-foot pole sign added $0.78 per transaction.
Part II of the study involved analyzing seven years of weekly sales data for "Pier 1 Imports" to measure
the effects of modifications, additions, or removal of on-premise signage on sales performance.

The results showed that "on-premise signage has a statistically significant and financially substantive
impact on the revenues of a site [and]... is a significant constituent of the factors causing the success of a
retail endeavor." In brief:
1. The addition of new signage to previously unsigned buildings, and the replacement of existing
signage (generally, with larger signs) resulted in an average revenue increase of 5%.
2. The addition of a pole sign, or a plaza identity sign including the store's name, resulted in an
average increase in weekly sales of 5-10%. The increase was attributed by the researchers to the
new signs' enhancement of site visibility to passing traffic.
3. The addition of small directional signs indicating entrance and exit routes resulted in weekly sales
increases ranging from 4-12%. The increases were attributed to the signs' ability to guide a sitebound
shopper more than any specific advertising effect.
These increases in revenues, as a result of signage, demonstrate the positive effect on profitability at a
specific site, especially given that normal profits in the retail industry are approximately 1-2%.
The California Electric Sign Association (CESA), the International Sign Association (ISA), the Sign User
Council of California, and the Business Identity Council of America sponsored the study. A summary of the findings appears in The Economic Value of On-Premise Signage, a compendium of signage-related
research results and articles (e.g., sign amortization; copyright and trademark protection.) The booklet was published jointly in 1997 by CESA and ISA.

Modifying Customary Purchase Habits
One of the primary goals of advertising is to change purchase behaviors. Effective advertising can
increase purchases within discrete segments of the market by introducing "intervening opportunities"
along customary travel paths. This is especially so in highly discretionary areas, such as quick service
foods and economy lodging, yet it holds true, also, for the business with more specialized products or
services to offer.

Generally, a business' fixed and variable costs should be covered from a stable consumer pool, with
profits coming in from unexpected sources. The right sign often prompts an unplanned stop, or changes
the customer's mind once he is on the premises. Changeable copy and temporary window signs are
especially effective in encouraging variation from accustomed consumption patterns. Because temporary
or variable message signage is relatively inexpensive, the dollars generated by such signage usually
represent pure profit.

It is estimated that 35-50 percent of the consumer population today shops outside their local area.
Legible, conspicuous on-premise signage will assist in attracting a large percentage of these non-local
and newcomer consumers. Further, an effective on-premise sign provides 24-hour exposure of its
message to a large pool of potential customers at a fraction of the cost (when depreciated over several
years) of other media. The lower the cost to obtain customer memory or top-of-mind awareness, the
higher the return on advertising dollars.

The Signage Appraisal Process
Like real estate, signage has a value that can actually be measured or appraised. The visibility component to a real estate site typically encompasses more than the traditional sign out front.

How is an appraisal of a sign done?
The three traditional approaches are:
1. Cost of Replacement (or Substitution). The signage appraisal method applies a cost replacement
approach to determine the cost of replacing a sign's commercial communication or
advertising value with other forms of advertising, such as newspaper, television, and radio
advertisements. It is not used to measure the cost of replacing the physical structure of the sign, as
is the common measure of value in building or home appraisals.
2. Market Comparison. Generally speaking, the market recognizes premium prices for those
commercial properties with the best visibility. Outdoor advertising structures such as billboards or
bus shelters have recognized buying, selling, and leasing markets. The market sales comparison
approach as applied to the visual communication component of signage in its many forms may
measure the differentials of rents in the market. Customer surveys also may be developed, tested
and analyzed. The sales per square foot of similarly situated sites with varying levels of signage or
varying ability to be seen via the passing traffic may also be analyzed.
3. Income Flow or Capitalization. This approach is used to ascertain the present value of the
anticipated future income to be generated by a property over its remaining useful life. For the
purposes of signage appraisal, this method focuses on income generated by customers who are
prompted to stop solely by the sign. The retailer's gross retail margins are analyzed and then
capitalized.

This analysis is complicated by alternative signage forms such as business form or product franchising or
chains where the system is integrated into networks of retail sites supported by national advertising
(media) programs. The fundamentals of valuation and evaluation start with understanding that signs are
commercial speech. Additionally signs are relied upon and used by consumers to make and influence their shopping and purchasing decisions.

Highest and Best Use Analysis
Prior to the above described three-part appraisal process, a highest and best use analysis of the site is
undertaken. This analysis establishes the most profitable use of a site in light of any legal, physical or
financial constraints. Highest and best use (as applied to signage) means that the on-premise sign is
viewable by the intended audience (i.e., passing motorists, pedestrians), and that its copy can
communicate as it's meant to (i.e., is clearly visible, legible and understandable by the intended audience).

If you have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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SIGNS AS A MARKETING TOOL!

Have you considered the impact that your sign has on your business?Let's discuss what signage can do for your business, and how signs can be used to your advantage.

Introduction
Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling.
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.

What Is a Sign?
A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. signs are the only form of mass communication directly available to everyone - they are the people's street communication system.

What Signs Can Do for Your Business
- Signs perform three major communications functions for your business; they give information and direction, provide a format for street advertising, and build your image.
- Signs Give Information About Your Business and Direct People to Your Business Location.
- Signs index the environment so people can find you. This is especially true for travelers, new members of your community, and impulse shoppers who may be on a journey to purchase a particular good or service which you sell. Americans are mobile. Each year 40 million of us travel over 1.7 trillion miles by automobile and approximately 19 per cent of us change our place of residence. A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customer.
- Signs can correct a poor location by substituting effective communication for poor site characteristics. If your business is located on a site which is not visible or in a building which does not correspond with the goods or services offered, your sign can overcome this disability. For example, most buildings are not built to conform to the design needs of any particular type of tenant. Without an effective sign it is often impossible to determine what type of business is being conducted in a given building. In addition, when your site is located off a busy traffic artery or in an area which is not easily accessible your sign can communicate to people who are passing on a busy street several blocks away. If you are located off a busy freeway but far from an exit, your sign becomes your main device for directing people to your business. High-rise signs are used when a business is located away from potential customers' normal pathways of travel.

Signs Are Street Advertising
Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase.

Street advertising also helps people develop a memory of your business name and the products and services you sell. People tend to buy from businesses they know.

Signs can build an image for your business and help you identify with the market segment you are trying to reach.

Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in.

The Advantages of Signs
On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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Revitalize Your Business with a Sign Makeover

Your signs say a lot about who you are and what you do. That's why it's critical that you display the right signs and graphics for your business, event or organization. Sign makeovers from The Sign Studio can help make a big difference in your success.

Whether you want a few simple updates, or are in need of a complete sign and graphics makeover, we work with you to understand your specific sign needs. THE SIGN STUDIO makes it simple for you to bring your creative ideas to life or, we can design something customized to your specifications.

Keys to an Effective Sign Makeover

• Photos in advertising create 300% greater recall than ads without photos.*
• Full-color graphics create the highest awareness of all sign categories. **
• Colored backgrounds organize information and enable viewers to read it 26% faster. ***

* Based on a Direct Marketing Association study on color
** Based on a 3M marketing study on visual merchandising
*** Source: Pennsylvania College of Optometry

If you have any further questions or need any information, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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TYPICAL BANNER FINISHING AND INSTALLATION OPTIONS - What will work for you?

GROMMETS:
Provide a convenient method for attaching the banner at regular points. This distributes the banner's weight and helps to keep the banner from sagging. Grommets are the most common method to hang banners.

HEMMED EDGES:
Hemmed edges are typically used to reinforce the sides of vinyl banners, helping maintain the banner's shape and prevent stretching.

POLE POCKETS:
Pole pockets allow for rigid poles to be inserted along the edges of the banner. This allows for a more even distribution of the banner's weight to prevent sagging. Opposing pole pockets can also be used to make the banner more rigid.

POWER TAPE:
Power tape reinforces the edges of shear cut banners or banners that have no material available for hemmed edges.

BANNER-UPS:
A plastic tab with eyelet attached to each corner of the banner. This creates convenient attachment points to have a banner.

D-RINGS WITH NYLON WEBBING:
D-Rings with nylon webbing are typically sewn into large banners that will hang on buildings. The D-rings allow the banner to be secured with ratchet straps.

NYLON WEBBING:
Webbing sewn into the top and bottom makes the banner stronger and significantly extends banner life. Webbing is typically used in areas subjected to higher wind loads.

If you have any questions, please give us a call at The Sign Studio - (818) 843-9200 or e-mail us at thesignstudio@sbcglobal.net.

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The Electronic Message Center Market

EMC Summary

• The term “electronic message center” (EMC) encompasses vast differences in scale and sophistication.

• Products may be designed for interior or exterior applications and may range from one-line monochrome text and time & temperature units to full-color billboards and video walls.

• EMC screens are configured in a matrix of individually addressable light source “pixels”. The closer the “pitch” (distance between pixels) the higher resolution the screen is capable of.

• The most common light source for EMC pixels are LEDs. Common monochrome colors are red, amber and green; full color pixels are made up of red, green and blue (RGB) LED clusters.

• Messages and images are usually controlled through manufacturer’s proprietary software, which may be connected to a network that controls multiple units.

• Access to the EMC market requires investments in technical training, equipment and licensing.

• License requirements differ in all cities, but most locations require a permit.

• An electrician’s license is necessary to connect to primary power.

• Installations are subject to inspection by the authority having jurisdiction.

• EMC installation involves building a robust support structure.

• EMCs are regulated through local sign codes and city ordinances and range from outright bans in some locations to various restrictions on size, brightness and change frequency.

• EMC variables: color, resolution, viewing distances, viewing angles, all of which affect readability.

• The EMC Supply Chain

• Most manufacturers sell directly to sign companies or end users.

• Products are not generally available through distributors.

• EMC Manufacturer Resources

• Product information

• Installation guidance

• Sales leads

• Technical training

• End-user support

• Leading EMC Manufacturers in the US (2010)

• Adaptive Micro Systems

• Daktronics

• Grandwell Industries

• HiTech LED Display

• Mitsubishi

• Optec

• Salescaster

• Sony

• Trans-Lux

• Wagner ZipVision

• Watchfire (by Time-O-Matic)

• YESCO (Young Electric Sign Co.)

The Sign Studio is a proud Partner with the above listed Manufacturers and hope this information will be helpful to you. If you have any further questions or would like to see a Demo of an Electronic Message Center, please give us a call at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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NEED DEMO

Do I need to do a Site Survey before I decide on my signage? Absolutely!

Before starting on any sign project, it is essential to do a site survey. This holds true for monument signs, channel letter signage, outdoor banners etc. The initial survey is the single most important step of your design and marketing effort. Without the information from the survey, the most impressive signage can be rendered ineffective by existing conditions not otherwise recognized.

When conducting the survey, the following conditions should be documented:

• Approach - The distance measured along a line of travel from the point where the signage display first becomes visible to the point where copy is no longer readable (having passed perpendicular to the line of sight). Consider the approach to the business. What speed is permitted on the street(s)? What obstructions are along the approach? How clear is the line of sight?

• Exposure Time - Exposure time is the amount of time an observer has to view the content of the sign. Exposure time is a function of the approach, noticeability of the sign, legibility of the sign, and rate of travel along the approach path.

• Noticeability - This term is actually a combination of detection and conspicuity.

• Conspicuity - The quality of an object (sign) or a light source to appear prominent or to stand out in its surroundings. The depth associated with the individual channel letters contributes greatly to this quality.

• Detection - The quality or state of being perceivable by the eye. In many outdoor applications, visibility is defined in terms of the distance at which an object can be just perceived (i.e. detected) by the eye. Since channel letters can be spaced without an associated cost in square footage allocation, a spread pattern can often be used to increase the distance at which the letters can be discerned and read.

If you have any questions or need help with your Signage Site Survey, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com
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Outdoor Banners: The Bigger the Better!

In advertising.....size is important! If you have small outdoor banners you may get a few people to notice, but they won't take them very seriously. To make a serious impact on your market, you need to go bigger!

Big outdoor banners will attract people with their color and size! Whether you want to advertise a promotion, event or anything else, large scale vinyl banner printing is the way to go. Why? Because people like to be distracted! And size distracts! The bigger you go, the more necks you will crane and there's virtually no size limit. Which also means there is no limit on the size of your audience.

So if you really want to turn heads, think about the biggest outdoor banners you've seen and imagine your image and tag on them. Then get creative with what you want on your customized vinyl banners. Think of a clever phrase and lots of colors. That way your outdoor banners will be interesting and hard to forget.

If you have any questions or need further information or simply want us to design and print your large custom vinyl banner, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200. The Sign Studio is here to help YOU!

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When faced with the task of reviewing the many choices of signs available, it helps to approach it by first looking at the three primary locations in which you will typically use on-premise signs:

1. Building Mounted signs
2. Freestanding signs
3. Interior signs

Keep in mind that there are dozens of possible sign options and configurations, each as unique as a business' needs.

Here are some of the options you may want to consider in your sign:

• Building mounted on-premise signs may be attached to the roof, parapet, marquee, or building fascia. These signs may be either parallel or perpendicular to the building surface.

• Freestanding on-premise signs are generally supported by a structure attached to or cast in a foundation. . The structure and attachments to the foundation may be concealed with a decorative covering. Freestanding signs can be further enhanced by landscaping.

• On-premise signs can be either internally or externally illuminated. For retail businesses, on-premise signs should be illuminated too accomplish communication with potential customers during nighttime hours.

• Sometimes a building itself functions as a sign. This occurs most often with franchise and chain retail operations, where standardized (or "signature") buildings and colors, as well as traditional on-premise signs, announce the presence of the business.

• Buildings also may be fitted or retrofitted with "trade dress" to design a theme. Retrofitting of a building-facade is often described as a "face lift." Both building and freestanding signs should be designed to echo the theme or trade dress.

• Changeable copy boards or electronic message centers enhance a sign's effectiveness by providing space to advertise time dependent messages. Such sign or sign additions can be electronically controlled (the electronic message center), or changed manually (the changeable copy sign).

• Interior on-premise signs are those that advertise the location of businesses located in a common building such as a mall, office building or entertainment complex. They have two major purposes:
1. to influence buyer choices and encourage certain "point of purchase" transactions; and
2. to provide guidance in a safe and efficient manner, as required by local regulatory authorities and federal law.

Primarily, there are building mounted, freestanding and interior signs, within which are many types of signs. Carefully reviewing the many types of signs, and considering how well they will meet your location and business' needs, will enable you to select the kind of signs you need for your greatest business success.

Here are descriptions of various types of signs you might use:

Building mounted signs are essentially "signs that are applied or attached to a building." Within this expansive definition, however, fall many separate types of building mounted signs. Here are some different signs you might use.

Wall or Fascia
A sign that is attached to the exterior wall or fascia of a building. The building fascia is that portion of any elevation of a building extending vertically from the grade to the top parapet wall or eaves, and horizontally across the entire width of the building elevation, including slanted wall surfaces sometimes referred to as a mansard.

Building Mounted Signs

Awning
A building mounted sign that provides additional functionality as shelter. Awnings are most often found over walkways, doorways or window areas.

Projecting
A building mounted sign with the faces of the sign perpendicular to the building fascia.

Sign band
A horizontal area above a multi-tenants' building's entrances, architecturally designed to accommodate complementary signs for each tenant.

Roof sign
A building mounted sign erected on the roof of a building.

Parapet
A sign mounted on top of the parapet of a building.

Window
A sign that is displayed in a window, whether it is attached to the window, or it is applied to the window.

Freestanding Signs
Canopy
A sign that is displayed on a marquee or Canopy.

Pylon
A freestanding sign with visible support structure or with the support structure enclosed with a pole or pylon cover.

Joint Tenant sign
A sign used to display the names of tenants of a business complex.

Monument
A ground sign with low overall height.

Pole
A freestanding sign with visible support structure.

High-rise pole
A tall freestanding pole sign.

Directional
Signs designed to provide direction to pedestrian and vehicular traffic.

Electronic Message Center
A variable message sign that utilizes computer-generated messages or some other electronic means of changing copy. These signs include displays using incandescent lamps, LEDs, LCDs or a flipper matrix.

Interior Signs

Directional Sign
Signs designed to provide direction to pedestrian and vehicular traffic.

Directory
A sign that identifies the names and locations of tenants in a multi-tenant building or in a development made up of a group of buildings.

Regulatory Sign
A sign having the primary purpose of conveying information concerning rules, ordinances or laws.

Mall Signs
A wide variety of typical on-premise sign types located within the interior of a multi-tenant building or mall.

Point-of-Purchase (POP)
Signs that advertise a product at its point-of-purchase.

If you have any questions or need further information, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200. The Sign Studio is here to help YOU!
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POLE BANNERS - EXPOSE AND ADVERTISE YOUR BUSINESS EVEN MORE!

Advertising is not just limited to the regular media outlets. Many retailers, Merchant Associations and even public events use the space around their physical location to make sure people are exposed to their message. If you're location hosts a parking lot, then one way to use the space is to advertise on Lamp Posts.
In an industry as crowded as fast food for example, getting your exact location to foot traffic can be a life saver. Here at The Sign Studio, we know that flags and banners in the right spot can be a make-or-break advantage for your business. Our outdoor Pole Banners and street signs can be printed from files created in any of the common graphic design programs, or we'll do the graphic design for you. We print on either matte or glossy finish vinyl that gives beautiful colors. If you need to buy the mounting hardware or need us to install, we can help with that too. Several major chains have already used our services and continue to capture the imagination and attention of customers all across America.

The Sign Studio already has a large selection of creative street signs and custom banners, but if your business needs some special configuration, we are more than happy to custom make that banner for you.
Creativity is one of the most important factors in attracting consumers. Using the shape and even the light of your physical surroundings can express to your clients how creative your business is. It can even be a simple message, like designing the banner as one of your products. Our Team at The Sign Studio is always ready to help!

If you have any questions or need further information, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200. The Sign Studio is here to help YOU!

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All About Outdoor Signage
Basic terms for types of outdoor signsThe world of outdoor advertising is as vast as the outdoors, at least in places where masses of people live. As the human population expands, so does this common method of communication. Businesses choose from many designs and technologies when they consider how to get a message out in the open. Knowing about some of the key terms and technologies associated with outdoor signs and outdoor advertising will help businesses to choose what works for them, and to make informed decisions, knowing about what is currently out there for creating good advertising outreach beyond the company's walls.

Sandwich board (also known as a signicade or A-Frame)
The sandwich board is a way to keep a two-sided advertisement anchored on the ground without a lot of extra hardware. These movable outdoor signs are popular with many different kinds of businesses.

Neon (see pictures)
Neon was a miracle of chemistry when it first began to appear on the streets of France. This kind of sign, lit by an electrical charge interacting with gases, is now a mainstay of the outdoor advertising world.

LED (see pictures)
LED, or light emitting diode, is a kind of lighting that uses electricity to produce light. This is another big option for today's outdoor lighting, with several benefits over the old incandescent systems.

Backlit sign (see pictures)
A backlit sign includes some kind of lighting that illuminates the area of the sign so that it can be seen at night. Backlit designs are an alternative to spelling out a sign with neon or including LED systems.

Architectural sign (see pictures)
For businesses that are in it for the long haul, an 'architectural sign' made out of stone, brick or other materials may be the way to go. An architectural sign is one that is built permanently into a site. These are popular with schools, hospitals and other sites where the business is not going to change on a continual basis.

Channel letter signs (see pictures)
These individual lettered signs are another good alternative for businesses that need to reach customers through outdoor advertising.

If you have any questions or need further information, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com

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