Southern California Sign Blog

Signs Los Angeles | Design Tips For Outdoor Signs

Posted by Julie and Chris Ramirez on Wed, Nov 9, 2011 @ 06:11 AM

Design Tips For Outdoor Signs

An outdoor sign is important to any type of business. When it comes to the design of signs there are a few design tips you should keep in mind in order for your sign to be as effective as possible. Here are the top 10 design Tips for effective signage:

1. Make sure your sign is visible and legible

It is very important that the majority of people passing by your business are able to see and read your sign with ease. People are driving past your business 24 hours a day. Make sure you are getting your message across to them clearly.

2. Grab the Readers attention

Your sign should command the attention of people passing by. There should be something about your sign that makes people literally take a double take. Use large dominating text and pictorial graphics.

3. Keep things simple

Do not crowd your sign with too many words. This can make your sign very hard to read from a distance. Use as few words as possible. This is critical in order for your sign to be effective.

4. Use Technologies

Add the time and temperature to your display. You can also use an Electronic Variable Message Center. This can help make your business a community landmark. The addition of a Time and Temperature display or an Electronic Variable Message Center can make your business a landmark in your community. Using an electronic message center will give you the ability to change the message on your sign whenever you please.

5. Appeal to impulse buyers

Did you know that at least 55% of all retail sales are because of impulse buyers? Too many business owners make the mistake of thinking that a sign is just a way to identify their business.

6. Keep the sign in plain sight

Put the sign as close to the street as the law allows. You want to make sure everyone passing by sees what you have to offer.

7. Avoid obstructions

It is very important that you make sure your sign can be viewed without obstruction from any source. Get in your car and drive past your business from every angle possible. This will help you determine how visible your sign is or isn’t.

8. Make your sign memorable

The message on your sign should be easy to remember. Use pictures, slogans and anything that will make potential customers remember your products and location.

9. Avoid clutter

At least 30% of the sign’s face area should be left as white space. You don’t want to add too much to your sign. Clutter will make your message very hard to read. There must be a balance between white space and graphics and text.

10. Make it enticing

Your sign should intrigue your potential customer so much that they can’t help but stop and see what you have to offer. Be creative.

Your sign is often times considered your first impression. Make sure you keep the 10 steps above in mind when considering what message to put on your sign. You want to make sure your sign is effective.

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at – You can also reach us by e-mail at


Sign Color and Visability Chart

Topics: Sign Design, Outdoor and Indoor Signs, New Signs

Los Angeles Signs | Sign Solutions - Outdoor Advertising

Posted by Julie and Chris Ramirez on Thu, Jul 7, 2011 @ 18:07 PM

Outdoor Solutions
Get perfect outdoor sign solutions produced with high-quality processes and materials by The Sign Studio experts based in Burbank/Los Angeles, CA. We specialize and serve the Los Angeles and Orange County, CA and surrounding areas.

At The Sign Studio, our outdoor signs are designed with attention to detail, state-of-the-art technology and high-impact visuals. We provide quality, commercial electrical and non-electrical outdoor signage in a cost-effective and timely manner, at sign prices that are always competitive. Most of all, we guarantee you will be excited about the finished product.

We offer permanent and temporary outdoor signs for various types of applications such as directional and informational signs, vehicle wraps and advertising, illuminated signs and much more. There are numerous benefits of a branded and prominently displayed exterior sign including:

• The large format digital printing technology we employ allows for extended creativity and provides bold, bright colors and dramatic images viewable from far away.

• The current imaging technology provides stunning displays that were not possible by hand-painting, and new display techniques allow for even greater creativity that cannot be executed in other media.

• Outdoor has a naturally large audience. Outdoor displays grab people's attention while they drive or walk.

• Efficiency is paramount in outdoor advertising. Due to its relatively low cost and extremely high audience, the cost per thousand impressions is substantially lower than radio, TV, and print media.

• Outdoor advertising is an excellent way to remind the audience of your product and strengthen brand awareness. Outdoor is the link between in-home advertising and the point of purchase.

At The Sign Studio, we offer numerous types of outdoor signs, including but not limited to:

• 3-D Letters
• Directional Signs
• Illuminated Insert Signs
• Lawn Signs
• Lighted Business Signs
• Magnetic Signs
• Monument Signs

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at

Custom Signage Image




Topics: Exterior and Interior Signs, Outdoor and Indoor Signs, Advertising Outdoors