Southern California Sign Blog

"What is the perfect font for your sign?"

Since you asked there is really no answer to this question. It's a question we get a lot at The Sign Studio. Truly a question like that has to be answered on a case by case basis. It's like asking what is the perfect color for the outside of my house? The simple answer is white walls and black trim and shutters. There are no simple answers in life. Can you imagine driving through a neighborhood where all of the houses were decorated with white walls and black trim and shutters? Creepy right?

Now imagine that only one of those houses in that neighborhood was painted a nice tan with beige trim and a red door. That house would really stand out next to all the other houses. That's what you are looking for in a font a way to stand out amongst all the other black and white houses.

More importantly you need to find a way to stand out and get your message across concisely and as quick as possible about who you are and what you do. You only have the viewers attention for a very small amount of time before the next shiny thing grabs their attention. Here are two things that I think help when trying to consider what font to use.

What am I trying to say? Who am I trying to reach?

Say you run a bridal company. You are going to want a font that will reflect what it is you do and with its look you want it to give your name a look that will reach people. In this case it will have to have a gentle sophisticated feel to it. It's a bridal company and not a plumbing company after all. Those are two different looks. See below...

Which looks better? See the difference? It's something to think about...

If you have any questions or need further assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at infor@signstudiola.com

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Buying a Custom Sign
Every business organization wants to look their best at all times. A great way to do that is with a high quality sign that projects the right image for your business. Many are surprised to find that getting a custom made sign seems easy at first, because there are many sign shops/manufacturers to choose from, only to find that the information required to obtain a quote is confusing. Some of this is due to lack of experience on the part of entrepreneurs as they may have never had a sign made, but the problem can be compacted by sign makers if they are not experts in the sign industry. Know your options and what will work best for your everyday use.

Custom Sign Options
First you must determine where your sign will be located and the drawing that you want to use to narrow the field of materials and custom options for your sign. The biggest factor is whether the sign will be protected from the elements inside/outside or where it will be exposed to the weather factors. This should be considered for the sign material. The agenda will be the budget for the sign, since the cost will be directly connected to the material used, the number of colors and a custom design is needed.

Inside Custom Signs
Indoor signs are usually much cheaper than their outdoor counterparts because they are in a protected environment. You no longer need to worry about strong winds, rain, snow, animals or vandals. Considerations should be made so that the sign blends with the building design and still captures the attention. Material options include custom interior signs, plastic, aluminum and PVC with variations that are a combination of the above substances, such as Dibond or Aluma-plastic signs.

Outdoor Custom Signs
Outdoor signs face many threats, including weather, animals, vandals and other external factors. The first step to an external sign is to verify the legal restrictions from your city, province and the owner or operator of the property. You may need special permission to hang a new sign or have a certain size, color or material requirement/limitation. Knowing this, before you begin your sign design will be very helpful.

If you have any questions or need further information or simply want us to take charge of your project, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200.

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