Signs for the "MOM & POP Stores" aka Small Businesses -
Signs and The Small Business - Clearly, Signs provide Marketplace Entry
Of course, the chains, corporations and franchises that utilize these powerful forms of signage, tied into National Advertising Campaigns, have a tremendous advantage. How can "Mom and Pop" aka Small Businesses; compete with such an advantage? What will grant the small business owner entry to the American marketplace?
The answer is simple: The on-premise sign. It is the least expensive, most effective form of advertising available to the small business. Even in its most basic form, it has been shown to be responsible for bringing in as many as half of all new customers, though 25-35% is more likely to be the case. When it is designed as part of an overall site package and tied in with other forms of advertising, its benefits to the bottom line can be even more substantial.
Signs open the doors of a community to all and allow all to participate in the economic activity going on there. Over half of all first time customers will stop because they saw the on-premise sign. The sign allows anyone who wants to open a business, no matter who they are, to effectively compete with a wealthy or well-connected business owner. Furthermore, the sign tells everyone who sees it that they are welcome to come inside and conduct a business transaction.
If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com.
