Southern California Sign Blog

Signs Los Angeles | Do you know about signs? Here are some FACTS....

Posted by Julie and Chris Ramirez on Wed, Dec 28, 2011 @ 06:12 AM

Do you know about signs? Here are some FACTS…….

You see them every day, but how often do you stop and think about the huge role signs play in our lives? Here’s some fun and interesting facts about the marketing and visual communications pieces that help us know how to save, where to shop and when to STOP.

  • According to the Outdoor Advertising Association of America, black text on a yellow background has the highest visibility color combination.
  • 30 to 40 percent of a sign’s face area should be left as white-space for optimal readability.
  • Adding a border to a sign helps focus the reader’s attention so they can read it 26 percent faster.
  • Presenting information in a second color can increase a sign reader’s retention by 78 percent.
  • Neon is popular for business signs and naturally produces a red glow, but over 150 other colors can be created with the use of other substances. Most commonly, argon, phosphor, xenon, helium and mercury are used to create different colors in neon signs.
  • An on-site sign viewed by 85 percent of the retail market at an average of 10 times a month costs only $0.02 per thousand exposures.
  • A gold leaf sign will last 15 to 25 years.
  • There IS such a thing as too many signs!

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Sign Information

Topics: Visual Communications, Advertising Information, Signs

Signs LA | Important Events Need Effective Visual Communications

Posted by Julie and Chris Ramirez on Wed, Dec 21, 2011 @ 06:12 AM

 

Effective Visual Communications for Important Events

As the weather chills up and the days get shorter, many businesses are gearing up for special events and Holidays. Visual communications play a large role in all special events, and especially golf tournaments, weddings and vacation destinations.

Special Event Signs

There can be more signage at an average wedding than a large business conference! If the church or reception area is tricky to find, wedding coordinators will often post well-designed signs to direct guests to the right spot. Most weddings have printed programs outlining the event and giving guests important information. Visual communications extend through the event, as guests pick up printed seating cards and peruse specialized menus. Many brides have made a souvenir to last a lifetime by having a large portrait of the couple custom printed with a wide border for guests to write their best wishes.

Businesses in vacation destinations and towns frequented by summer tourists can benefit from additional visual communications as well. Hotels hosting special events such as wine tastings or pool parties can promote attendance with tasteful signage in the lobby and elevators. Attendance at community events like art fairs, carnivals and 5K races can be improved with promotional signage around town.

Tourists, by definition, are unfamiliar with the area they are visiting. Restaurants and bars in areas with numerous summer tourists may benefit from posting additional signage. Large outdoor banners promoting hot dog specials, manicure deals or a free breakfast with hotel stay can help boost business.  

Let a visual communications professional help your company capitalize on wedding and vacation business this summer, and enjoy the profits along with the weather!

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Topics: Golf Tournament Signs, Wedding and Event Signs, Visual Communications