Southern California Sign Blog

Signs Los Angeles | Do you know about signs? Here are some FACTS....

Posted by Julie and Chris Ramirez on Wed, Dec 28, 2011 @ 06:12 AM

Do you know about signs? Here are some FACTS…….

You see them every day, but how often do you stop and think about the huge role signs play in our lives? Here’s some fun and interesting facts about the marketing and visual communications pieces that help us know how to save, where to shop and when to STOP.

  • According to the Outdoor Advertising Association of America, black text on a yellow background has the highest visibility color combination.
  • 30 to 40 percent of a sign’s face area should be left as white-space for optimal readability.
  • Adding a border to a sign helps focus the reader’s attention so they can read it 26 percent faster.
  • Presenting information in a second color can increase a sign reader’s retention by 78 percent.
  • Neon is popular for business signs and naturally produces a red glow, but over 150 other colors can be created with the use of other substances. Most commonly, argon, phosphor, xenon, helium and mercury are used to create different colors in neon signs.
  • An on-site sign viewed by 85 percent of the retail market at an average of 10 times a month costs only $0.02 per thousand exposures.
  • A gold leaf sign will last 15 to 25 years.
  • There IS such a thing as too many signs!

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Sign Information

Topics: Signs, Visual Communications, Advertising Information

Sign Los Angeles | Event & Meeting Signs

Posted by Julie and Chris Ramirez on Mon, Dec 26, 2011 @ 06:12 AM

EVENT & MEETING SIGNS

The Sign Studio can help you host a great indoor event. Whether you are planning a citywide series of shows, organizing a large fundraiser or an entire convention, fashion, or trade show, or just manning your company booth – our indoor event signage is a great way to market your event, big or small. Our indoor meeting and event sign solutions make it a breeze to put together your function. Whether its room signs, informational displays, or directional signs, we can help you do it easily and affordably.  

Custom Banners

Event banners are high impact and don’t break the budget. Event signage can be used weeks ahead of the show, or on the actual event day to capture attention and interest. Use banners at indoor or outdoor events to promote your business or the sponsors involved. Banners can also be customized for trade show booths.

Venue Signage

Event venue signage is important to maximize the experience of event attendees. Event directory signs and portable meeting room signs assist in directing participants and guests throughout the venue on event day. Special event signs can display event or conference schedules that keep guests on time and you on budget.

Trade Show Signage

Trade show displays and trade show custom graphics deliver high impact. If you're attending a trade show, having a portable trade show display graphic, a trade show banner, a custom table banner, or a custom trade show booth is essential to draw attention to your company. There are many trade show display materials and most can be used for vinyl lettering or full-color images.

High-Quality Visual Presentations

Be a star at your next big meeting or conference with our high-end, high-impact presentation materials. Is your upcoming court case crying out for dramatic visual exhibits? You’ve got one chance to capture attention, establish credibility and engage your audience. Do it right by letting The Sign Studio help you produce your presentation materials. Our design professionals can help you create high-impact presentations, handout materials and anything else you need to perfect your presentation or training session.

Looking to maximize returns at your next event and make them more effective? Contact us today and we would be happy to discuss cost effective sign solutions for your next big indoor event, including: 

  • A-Frame
  • Acrylic Awards
  • Directories
  • Easels
  • Engraved Signs
  • Fabric Banners 
  • Flags
  • Pole Banners
  • Floor Graphics
  • Freestanding Frames
  • LED Displays
  • Lightboxes
  • Name Badges
  • Plastic Signs
  • Retractable Banner Stands
  • Vinyl Banners
  • Vinyl Lettering and Graphics
  • Wall Covering
  • Wall Frames

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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 Event & Meeting Sign Images

 

Topics: Event and Meeting Signs, Trade Show Signs and Displays, Visual Presentation Signs

Signs LA | Important Events Need Effective Visual Communications

Posted by Julie and Chris Ramirez on Wed, Dec 21, 2011 @ 06:12 AM

 

Effective Visual Communications for Important Events

As the weather chills up and the days get shorter, many businesses are gearing up for special events and Holidays. Visual communications play a large role in all special events, and especially golf tournaments, weddings and vacation destinations.

Special Event Signs

There can be more signage at an average wedding than a large business conference! If the church or reception area is tricky to find, wedding coordinators will often post well-designed signs to direct guests to the right spot. Most weddings have printed programs outlining the event and giving guests important information. Visual communications extend through the event, as guests pick up printed seating cards and peruse specialized menus. Many brides have made a souvenir to last a lifetime by having a large portrait of the couple custom printed with a wide border for guests to write their best wishes.

Businesses in vacation destinations and towns frequented by summer tourists can benefit from additional visual communications as well. Hotels hosting special events such as wine tastings or pool parties can promote attendance with tasteful signage in the lobby and elevators. Attendance at community events like art fairs, carnivals and 5K races can be improved with promotional signage around town.

Tourists, by definition, are unfamiliar with the area they are visiting. Restaurants and bars in areas with numerous summer tourists may benefit from posting additional signage. Large outdoor banners promoting hot dog specials, manicure deals or a free breakfast with hotel stay can help boost business.  

Let a visual communications professional help your company capitalize on wedding and vacation business this summer, and enjoy the profits along with the weather!

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Sign Quote

Topics: Golf Tournament Signs, Wedding and Event Signs, Visual Communications

Signs Los Angeles | Custom Banners for every Occasion!

Posted by Julie and Chris Ramirez on Mon, Dec 19, 2011 @ 06:12 AM

CUSTOM BANNERS FOR EVERY OCCASION!

Banners have all the impact of expensive outdoor advertising, with virtually none of the high costs. A banner’s durability ensures that your visual messaging will make a lasting impression, regardless of the usual wear and tear. Additionally, they provide added elaboration to any special indoor occasion, promotion, or corporate event. Our digital imaging technology lets you scale down almost any image to banner size, giving your banner additional, larger-than-life impact.  Our digital imaging can be applied to a variety of surfaces, including vinyl and canvas printing.

At The Sign Studio, we create all types of custom, digitally printed, fabric and cut vinyl banners for indoor and outdoor use. We also offer a wide range of banner stand and display options and can produce high-volume, high-impact, grand format backdrops that let you stand out in a crowd. Our banners are extremely versatile and very portable, making them the perfect solution for:

  • Business Advertisements and Specials
  • Conventions and Meetings
  • Fundraisers and Charity Events
  • Sporting Events
  • Trade Shows

Other applications for custom banners include: Special Event Backdrop Banners, Media Backdrops, Retail POP Banners and Trade Show Displays. We can create a wide range of custom banners and flags using sewn-appliquéd, silk-screened, or vinyl-applied fabrication methods.

The Sign Studio banners add finesse and impact to any interior visual communication campaign and are available in a selection of colors, sizes and styles, including:   

  • Banner Stands
  • Digital Banners
  • Fabric Banners
  • Feather Banners
  • Flags
  • LED Displays
  • Mesh Banners
  • Pole Banners
  • POP Displays
  • Retractable Banners
  • Street Banners
  • Vinyl Banners

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Sign Banner Images Banner Images

Topics: Custom Banners, Feather Banners, POP Displays, Street and Vinyl Banners

Signs Los Angeles | Greening Your Business: How to Recycle Old Signs

Posted by Julie and Chris Ramirez on Wed, Dec 14, 2011 @ 06:12 AM

Greening Your Business: How to Recycle Old Signs

Signs are a great visual communications tool for many things: announcing a new product, promoting a sale or providing directions during a construction project. But when these timely messages are no longer useful, what can you do with the sign?

There are many ways to make your business greener by reusing and recycling old signs and signage materials. Aluminum, cardboard and most plastics can simply be put in a mixed curbside recycling container. Requirements and guidelines for curbside recycling vary from city to city, so check the guidelines for your specific area. If curbside pickup isn’t available, you can search for the nearest recycling center at Earth911.com.

Cardboard signs can be put in most curbside recycling bins. If the recycling is separated between paper, plastic and metal, cut off any plastic zip ties or metal grommets from the cardboard. Cardboard signs can also be cut up and used for garden mulch or a weed barrier under a layer of dirt. 

Aluminum Signs are highly recyclable. They can simply be melted down at a recycling facility and reused. Recycling aluminum requires only five percent of the energy used to make new aluminum. It can be recycled infinitely with no loss in quality. In fact, 75 percent of all aluminum produced since 1888 is still in use today.

Most plastic signs can also be sent to a recycling facility or easily repurposed. A professionally printed sign looks best for a business establishment, but you can reuse these signs for less important personal use. Print out a Garage Sale announcement and tape it to an old plastic sign to quickly make a sturdy neighborhood announcement. They can also be easily painted with new messaging.

Vinyl banners are an excellent choice for sturdy outdoor use. However, they take time to break down in a landfill once they have served their purpose and are thrown away. Instead of throwing out a vinyl banner, consider some of the following creative uses:

  • Banners make excellent tarps for lawn maintenance or covering building materials.
  • Old banners could be donated to a school to use as a tarp for arts and crafts.
  • With a little sewing work, old banners can be made into reusable and sturdy bags for lawn clippings or laundry.
  • They can also be sewn into a weatherproof outdoor cushion or ground seat. Cut the banner into two large circles or squares, fill with layers of newspaper and sew shut.

 Recycle Banners


If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Topics: Greening your business, Recycle Signs, sign removal

Signs Los Angeles | Indoor Directional & Wayfinding Signs

Posted by Julie and Chris Ramirez on Mon, Dec 12, 2011 @ 06:12 AM

INDOOR DIRECTIONAL & WAYFINDING SIGNS

Whether you need small office directory signs for the interior of a small building with a few offices, or a larger directory sign to accommodate many tenants, The Sign Studio has a directory sign solution to fit.

As experts in the creation of high quality interior directory signs and lobby directory signs, we work with property management specialists and business owners of all sizes, around the country, to offer a wide range of directory signage that combines elegant design with ease of use. Using a variety of digital signage techniques, we create the ideal indoor directional and way-finding solutions that fit your business location.

Interior directories and way-finding signs can be attached to the building, suspended, or be free-standing. Many materials and configurations are used, depending on how often the signs will be updated.  Desired aesthetics, visibility requirements and budget, among other factors, all play a part in creating the look that is right for your business.

We offer custom designed and branded way-finding signs and ADA wall frame sign systems for room identifications that are easy to change and update. We can create attractive directional door signs and wall signs designed to help your visitors find their way. The options are limitless!

Choose from a variety of directional and way-finding signage styles, including: 

  • A-Frames
  • Acrylic w/ stand-offs
  • ADA
  • Dimensional Lettering
  • Directories
  • Easels
  • Engraved Signs
  • Fabric Banners
  • Floor Graphics
  • Freestanding Frames
  • LED Displays
  • Lightboxes
  • Plastic Signs
  • Pole Banners
  • Retractable Banners
  • Routed & Sandblasted Signs
  • Track Lettering
  • Vinyl Banners
  • Vinyl Lettering & Graphics

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Indoor Directional and Wayfinding Signs

Topics: Wayfinding Signs, Directional Signs, Lobby and Indoor Signs

LA Signs | Retail Industry: Move Merchandise with In-store Signage

Posted by Julie and Chris Ramirez on Thu, Dec 8, 2011 @ 06:12 AM

Retail Industry: Move Merchandise with In-store Signage

Whether the seasons are changing or the next generation of a product has arrived, every retailer faces the same challenge of moving older stock to make room for newer products. Well-placed, professional signage can help liquidate the last of your stock and make room for the new best-sellers.

Paco Underhill is the CEO and founder of Envirosell, a global retail research and consulting firm.  He offers many helpful tips about in-store signage in his book Why We Buy: The Science of Shopping.

“Putting the right sign in the wrong place is worse than putting a so-so sign in the perfect place,” according to Underhill, “Putting a sign that requires twelve seconds to read in a place where customers spend four seconds is just slightly more effective than putting it in your garage.”

Underhill says every store is a collection of zones and retailers have to map them out before placing in-store signage in the optimal spots. For example, it is very ineffective to place any signage or merchandise immediately inside the store’s entrance. Shoppers are adjusting to the abrupt change in stimuli from the outdoor parking lot to the store interior. They will breeze past anything in this “readjustment zone.”

Bob Radcliffe, Jr., Director of Marketing for Display Dynamics, Inc. recommends creating a “Power” display at the front of the store that acts as both a speed bump and a billboard. It doesn’t necessarily have to contain merchandise, but should encourage consumers to get in the shopping mindset. Target Stores has had great success with this tactic, creating a “1 Spot” Dollar Store power display at the front of the store. It encourages customers to begin shopping the moment they enter the store and makes them think other deals are available further into the retail establishment.

Once ideal sign placement has been determined, Underhill recommends the following for sign content:

  • Get the audience’s attention. If you don’t get their attention first, nothing that follows will register.
  • Present your message in a clear, logical fashion (beginning, middle, end).
  • Deliver the information the way people absorb it- a bit at a time, in the proper sequence.
  • If you tell them too much too soon, they’ll get confused and give up, ignoring the message all together.

According to research from the In-Store Marketing Institute product imagery on signs is highly effective:

Floor Decal

Excellent content can be further bolstered by having signage professionally printed in contrasting colors. Radcliffe also says signs can multiply the power of a price reduction by a factor of six. Utilize the above tips to provide high-impact, point-of-purchase messaging that drives sales and liquidates older inventory.

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Topics: sign advertising, Store Signs, Merchandise Signs

Signs Los Angeles | Help Go Green: How to Recycle Old Signs

Posted by Julie and Chris Ramirez on Thu, Dec 8, 2011 @ 06:12 AM

Greening Your Business: How to Recycle Old Signs

Signs are a great visual communications tool for many things: announcing a new product, promoting a sale or providing directions during a construction project. But when these timely messages are no longer useful, what can you do with the sign?

There are many ways to make your business greener by reusing and recycling old signs and signage materials. Aluminum, cardboard and most plastics can simply be put in a mixed curbside recycling container. Requirements and guidelines for curbside recycling vary from city to city, so check the guidelines for your specific area. If curbside pickup isn’t available, you can search for the nearest recycling center at Earth911.com.

Cardboard signs can be put in most curbside recycling bins. If the recycling is separated between paper, plastic and metal, cut off any plastic zip ties or metal grommets from the cardboard. Cardboard signs can also be cut up and used for garden mulch or a weed barrier under a layer of dirt. 

Aluminum Signs are highly recyclable. They can simply be melted down at a recycling facility and reused. Recycling aluminum requires only five percent of the energy used to make new aluminum. It can be recycled infinitely with no loss in quality. In fact, 75 percent of all aluminum produced since 1888 is still in use today.

 Most plastic signs can also be sent to a recycling facility or easily repurposed. A professionally printed sign looks best for a business establishment, but you can reuse these signs for less important personal use. Print out a Garage Sale announcement and tape it to an old plastic sign to quickly make a sturdy neighborhood announcement. They can also be easily painted with new messaging.

Vinyl banners are an excellent choice for sturdy outdoor use. However, they take time to break down in a landfill once they have served their purpose and are thrown away. Instead of throwing out a vinyl banner, consider some of the following creative uses:

  • Banners make excellent tarps for lawn maintenance or covering building materials.
  • Old banners could be donated to a school to use as a tarp for arts and crafts.
  • With a little sewing work, old banners can be made into reusable and sturdy bags for lawn clippings or laundry.
  • They can also be sewn into a weatherproof outdoor cushion or ground seat. Cut the banner into two large circles or squares, fill with layers of newspaper and sew shut.

Hubspot Blog 3 resized 600


If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Topics: Signs, Green Signs, Recycle Signs

Los Angeles Signs | Some History on Vehicle Graphics and Advertising

Posted by Julie and Chris Ramirez on Wed, Dec 7, 2011 @ 06:12 AM

Some History on Vehicle Graphics

If you think of vehicle graphics simply as identifying marks on a mode of transport, then the concept has been around since medieval times. Family crests were painted on horse-drawn carriages and applied to horse tack to identify property and show family pride.

Starting in the 1800’s, company graphics were painted on commercial train cars to help increase exposure as they travelled the country.

By modern times, in the 1950’s, German advertisers were turning the Volkswagon Transporter into rolling billboards. It took a few decades before NASCAR sponsors began to recognize the potential each car possessed as a fast-flying advertisement. However, in the 1970’s sponsors realized value in placing vehicle graphics on the cars and began to do so.

Vintage Graphics Advertising for Vehicles

Vehicle wraps have come a long way even since the early 1990’s, when full-color printing was uncommon, expensive and considered “cutting edge”. It took hours of labor to apply text one color at a time, and using photographic images was not yet an option. 

Today’s vehicle wraps can be produced using almost any digital image. Advancements in technology have led to new types of vinyl designed specifically for doing full vehicle wraps. These materials feature air channels to prevent bubbles and microscopic glass beads that prevent the adhesive from taking hold until the panel is squeegeed to completion.

With hundreds of years of history, it’s no wonder vehicle graphics are so popular today. They allow individuals to customize their vehicle without paying an expensive custom auto shop. The effectiveness of commercial vehicle graphics has been proven. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97 percent recall rate and the American Trucking Associations noted 91 percent of the target audience noticed the text and graphics on truck advertising.

If you’re considering investing in vehicle graphics you will continue a long tradition of successful mobile advertising.

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Topics: Vehicle Advertising Graphics, Car Graphics, Vehicle and Car Graphics

Signs Los Angeles | Regulatory Signs You Take For Granted........

Posted by Julie and Chris Ramirez on Tue, Dec 6, 2011 @ 06:12 AM

Regulatory Signs You Take for Granted

Regulatory signs are all around us every day, telling us when to Stop, where to Enter and how to Park. It’s not until they are missing, or in a different language that we realize how much we rely on them. Here’s a roundup of the Top 10 Signs We Take for Granted!

10. Speed Bump Signs in the winter

They may seem painfully obvious in July, but when the snow is falling and parking lots aren’t cleared well, a big yellow sign helps keep your bumper attached to your car.

9. Trail Signs

A trail through the woods can seem perfectly clear…until it isn’t. In a situation where staying on track can be a matter of life or death, having trail markers along the way gets us home safely.

8. Address Numbers

We still need to find locations by address, even in a GPS world. Address numbers on a home can seem like decoration until you’re trying to find a friend’s house, squinting at mailboxes and dark porches, desperately hoping for any kind of a clue you’re on the right block.

7. Wet Floor Signs

They’re not just to cover liability for property owners!  A wipeout on a wet tile floor isn’t fun for anyone. People in the United States take them for granted so much that we assume a commercial floor is bone-dry if one isn’t posted.

6. Student Driver Roof Sign

How else would we know not to honk at the idiot going 10 under the speed limit in the left lane?

5. Lit EXIT signs

The next time you think the utilitarian green exit sign disrupts the feng shui of an antique theater, remember if all the lights go off in a fire, you’re going to be happy to see how to get out.

4. Push and Pull Signs on doors

Wait until you visit a foreign country where you don’t speak the language to appreciate how these little indicators keep us from walking into doors face-first.

3. Speed Limit Signs

It’s a law of nature- when you are driving on an unfamiliar road and see a police car, there will be NO speed limit sign for the next five miles, while there seem to be 100 of them in your neighborhood.

2. Street Signs

Take a left on Lincoln Ave. Was that Lincoln? Did I just pass it? There wasn’t a sign but I don’t think it was this far…so goes the mental agony of a missing street sign.

1.  Restroom Signs

It only takes one embarrassing case of mistaken bathroom identity to fully appreciate a well-identified restroom

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Regulatory Signs

Topics: Restroom Signs, Regulatory and Exit Signs, Street Signs

Signs Los Angeles | Indoor Retail Signs

Posted by Julie and Chris Ramirez on Mon, Dec 5, 2011 @ 06:12 AM

INDOOR RETAIL SIGNS

Opening a new business? Trying to promote a new product? Want to announce a big sale? Effective retail signs can mean the difference between meeting sales goals and exceeding them.

The Sign Studio works with retail businesses, large and small, to develop effective, eye-catching promotional campaigns and advertising signs. Whether you have a long-term promotional goal or are more interested in more temporary, “sale-based” visuals, we offer a variety of innovative retail sign services to help you make the most of your store’s interior space, including:

Lightboxes

Lightboxes are, by their illuminated nature, an ideal way to let people know about your new products, services and promotions. Our lightbox solutions are sturdy, changeable and perfect for a sophisticated retail location.

Menu Boards

Stimulate hunger with full color images and descriptions of your menu items. Menu boards contain a lot of information in a limited space. Let the experts at The Sign Studio design and lay out a menu board that influences purchases and graphically represents your menu items, within your budget and on-time.

Custom-Designed Banners with Stands

Use to announce your big event, new products and sales promotions. When you are putting on a series of events that require different banners, custom banner stands are a terrific, easily changeable option. Our digital imaging technology lets you scale almost any image to banner size, giving your banner additional, larger-than-life impact.

Vinyl Wall Covering

Make your retail space a bit more unique and leave a more lasting impression on your customers with our custom designed, re-positional vinyl wall covering. Our Wall Coverings are removable and easy to clean, while their strength and durability make them a long lasting promotional and branding investment. We can even transform bland, bleak walls into works of art with our digitally printed wall murals - in a fraction of the time and cost of a professionally hand painted mural.

Floor Graphics

Every inch of your store is valuable marketing space, including your floors! Our colorful, highly durable floor signs will point your customers in the direction of any product you're promoting.

When looking for indoor retail sign solutions, look no further than The Sign Studio! Here are just a few of our retail sign solutions:

  • A-Frame
  • Acrylic w/ stand-offs
  • Custom Vinyl Banners
  • Dimensional Lettering
  • Directories
  • Easels
  • Engraved Signs
  • Fabric Banners
  • Feather Banners
  • Flags
  • Floor Graphics
  • Freestanding Frames
  • LED Displays
  • Lightboxes
  • Name Badges
  • Plastic Signs
  • POP Display
  • Retractable Banners
  • Track Lettering
  • Vinyl Lettering and Graphics
  • Wall Covering
  • Wall Frames

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com

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Retail Indoor Sign Images 

Topics: Banners, Indoor Signs, Light boxes, Retail Signs