All About Decals and Placement of Decals…….

A well-placed, quality decal can greatly increase exposure for your brand. The opportunities for decal placement are everywhere, but some locations and sizes are better than others.

The most important factor in deciding on decal location and size is the surrounding environment. None of these graphics will be observed in a vacuum. Putting a beautifully designed decal in a place no one will notice it is much less effective than putting a dull decal in a highly noticeable area.

For example, placing a floor decal in the store transition zone is very ineffective. The transition zone is the store entry and a few feet into the space. Customers are adjusting to the change in stimuli and are not paying attention to details around them. It is not advised to put anything you want customers to pay attention to in the transition zone, including shopping baskets, store layout information and especially advertisements. Decals are more effective when placed on high-traffic aisle floors, store windows or walls and company vehicles.

The environment also dictates the content and size of the decal along with the placement. For example, a decal placed in a well-lit store aisle can have smaller text than a decal on a moving vehicle. Floor decals act as high-impact billboards in an under-utilized marketing space and can drive foot traffic, promote sales and highlight special products.

If a location has a blank wall, it is an excellent opportunity for a large decal. These large-scale designs are a great opening to grab attention with dramatic images.

A company vehicle is both a necessity and an advertising opportunity. An attractive vehicle decal gives your business exposure while the delivery van or work truck makes the rounds around town. Consider the varying environments the vehicle will be observed in. Be sure the lettering is high-contrast and put contact information in a large font size so the information can be absorbed quickly and in low light.

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com. 

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All About banners and Vinyl Banner Printing

Vinyl banners are an ideal multi-use reusable advertising product. For both interior and exterior uses, vinyl banners are the perfect material for conveying a message. Sporting events, religious gatherings, retail advertising, trade show promotions and just about any other type of message you might want to send can be stated on a banner.

Banners can be as simple as a one word message such as “SALE” or as complex as a full color photograph depicting a new product. Size is not a problem. How large or small a space do you have for displaying your banner? Banners can be printed to the size of a multi-story building or as small as a table top display. Vinyl banners are a versatile material that can be fabricated with sleeves stitched for poles or reinforced hems and grommets for installation over a city street.

There are many different banner weights and strengths for all types of installation situations. Vinyl banners can be easily washed with soap & water, are made of a soft pliable material that can be and rolled for easy shipping and storage.

There are two different methods of producing your image on a vinyl banner. Adhesive vinyl film that is computer cut and applied to the face of vinyl banners or digitally printed vinyl banners on a large format printer. The evolution of banner making has come a long way. First, there were hand-painted banners, then there were adhesive vinyl film applied to banners and now, most common is digitally printed banners. A combination of digital printing and adhesive vinyl film can be used when you want to reuse a banner year after year and just change the date and time of an event. Usually adhesive vinyl banners are produced when the lettering and graphics are simple and one or two colors. Digitally printed banners are produced when a photograph or multicolored graphic or background is needed.

Visit www.thesignstudiola.com for all your banner printing questions and needs.
If you have any questions or need anything, please give us a call at
(818) 843-9200 or send us an e-mail at info@signstudiola.com.    

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Signs, Banners and Sales!

Have you considered how new customers find your business or learn of your product?  There are many types of advertising and ways to grow your business; direct mail, social media, print ads, the Internet, and word of mouth are all effective ways to find exposure.  Yet none of these outlets are as prevalent, or permanent, as well constructed, thoughtful custom signs.  

Signs are one of the most effective, efficient, and cost conscious forms of media available to businesses.  Signs advertise to people passing your establishment who normally may not know of your business or products.  Signs tell people what you are selling, promote your brand, and are directly focused on the trade of the business.

Signs are affordable - if you compare the cost of signs to other advertising media, a well designed, on-site sign is quite inexpensive.  

Signs are for everyone - the use of signs is practical because reading signs is beneficial.  People read to remember and they retain the information on signs for future use.

Signs are on the job 24 hours a day, seven days a week - this can be considered non-stop, repeated messaging about your business, brand, and product.  Every time a customer passes your business, they see your sign; the simple message repetition will help them learn and think favorably of your business.

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

Marketing Your Business With Signs and Banners!

No matter what your business is an economical and long lasting way to market your company is with the use of signs and banners.

With so much competition in the marketplace signs should stand out and be welcoming. Signs should give the customer an idea of what's behind the sign and hopefully what kind of experience they should be looking forward to. Signs should also catch the eye and become unforgettable. As a sign is often the first opportunity we have to market a business, we should try to get everything we want to express about our business into the sign. A great sign is probably the best investment in your company's advertising budget!

Banners are lightweight and easy to carry or ship to trade shows because they roll or can be flat packed taking up little space. Banners are a fun way to market your company or business. Because of the relative low-cost, banners can be replaced as business changes, you can always have your latest best seller on a banner. A well placed, bright and informational banner can bring a lot of business to your booth at a trade show. Banners can also be used to advertise specials or promotions.

Working with a good design team who understand your needs will enable you to create the signs and banners that will help your business grow.

CUSTOM BANNERS...Get the information you need!

Banners & Hanging Systems from The Sign Studio

Banners are a powerful, yet economical, way to bring attention to your business, project or special event. You can reach thousands of viewers with banners made in our state-of-the-art facility. Whether you need a single banner or a thousand, we can produce your order. We have no size or quantity restrictions. We can fabricate your banners utilizing one or more of the following production methods.

• Digital Printing
• Flat Bed Printing
• Computer Cut Vinyl Lettering and Graphics

Material Selection

We carry an extensive inventory of substrates and will assist you in choosing the most suitable material for your project.

Vinyl
Nylon, Cotton, Satin, Canvas & Polyester
Mesh
Custom Fabrics

Finish Selection

Choose from a variety of custom finishes:
Hemming
Webbing
Pole Pockets
Rope Ties
Heading Tape
Velcro
Grommets
D-Rings
And More

Hanging Systems & Hardware

We offer a wide selection of hanging systems and hardware for all of your display needs. Follow this link for more information. http://www.thesignstudioonline.com/exhibitors-handbook-/

Banner StandsOur premiere indoor/outdoor banner stands are portable, lightweight, and available with a special carrying case. The premiere stands are adjustable up to 10' wide and 10' high.

If you have any questions or need further assistance, please give us a call at The Sign Studio  (818) 843-9200 or send us an e-mail at info@signstudiola.com

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OUTLINE ON THE VEHICLE WRAP INDUSTRY
Is the World of Vehicle Wraps complicated?  Is this something you want to get into or would you rather  hire an experienced professional Sign Company to do your vehicle advertising for you?

VEHICLE WRAPS OUTLINE

PARTIAL & FULL VEHICLE WRAPS/GRAPHICS HAVE BECOME A COST-EFFECTIVE MEANS OF ADVERTISING:

• Full and partial vehicle wraps have become a cost-effective means of advertising. Vehicle wraps can be a creative business endeavor with a Vehicle Wraps Summary.

• Vehicle wraps can be a creative business endeavor with a reasonable potential for profit.

• Establishing a wraps business requires investments in equipment, supplies, shop space, education and time.

• Wraps production process involves design, print and installation.

• The learning curve is significantly less with a background in graphic arts, web design, wide-format printing or advertising.

• Specific wraps training is available at various locations and industry trade shows, as well as from equipment and vinyl manufacturers and experienced professionals. Training involves design and layout, basic procedures and various methods and approaches of the installation process, followed by practice and individual experimentation.

• Equipment:

• Computer

• Suitable graphics software

• Inkjet printer

• Laminator

• Squeegee and miscellaneous hand tools

• Supplies

• Media (predominantly vinyl, but advances are being made in other materials)

• Laminate

• Ink

• Popular installed digital inkjet printing equipment:

• Roland VP-540 54"

• Mimaki JV33-160 64"

• Mutoh ValueJet 64"

• HP 9000s 64"

• Roland SP-540V

• Mimaki JV3 54"

• Laminator Choices

• Laminator should be at least the same size as the printer to completely laminate the vinyl.

• Laminator manufacturers:

• AGL

• Neschen/Seal

• LEDCO

• GBC

• Ink Choices

• Solvent inks

• Mild solvent inks

• UV-curable inks

• Vinyl Choices

• Specialized products are manufactured for wrap applications

• Evaluate consistency, quality, durability, performance, cost, compatibility and removability.

• Check reports and reviews about issues with bubbling, printing and cracking.

• Evaluate vinyl manufacturer’s warranty

• Avoid calendared vinyl

• Experiment with matte or reflective vinyl.

• Manufacturers of vinyl wrap media:

• 3M

• Arlon

• Avery

• LG Hausys

• Mactac

• Oracal

• Pricing Guidelines

• Costs of equipment and materials as well as rent, labor, taxes and insurance expenses must be factored into the overall pricing method.

• Other pricing factors: square footage of material; design and production time; installation time; customer’s budget.

• Price wraps to be competitive, yet profitable.

• Market pricing largely dictates prices

• Key is to run the operation efficiently.

• Consider overhead costs.

• The design setup is a separate charge.

• Print setup may be a separate charge.

• Installation may be a separate charge.

• Pricing software helps automate estimating, but it’s important to account for vehicle square footage, material type and other variables.

• Educate customers and potential customers regarding:

• What is the wrap going to advertise?

• Investment cost per month and comparative value to billboard or Yellow Pages

• Work within a realistic customer budget.

• Consider partial wrap alternatives for smaller budgets.

• Inform customer about the expected life of the media and your company's policies about the wrap media warranty. 

• Present your customer with a wrap “care sheet”

• Wrap Production Workflows:

• Evaluate the vehicle

• Inspect the paint

• Assess body contours and accessories

• Photograph and measure the vehicle

• Take direct shots (not at angles) to help accurately scale the graphics

• Photograph each side, hood, rear, roof and bumpers

• Measure exact height and width of sides, hood, rear, roof and bumpers

• Determine installation requirements. Consider extreme curves, rivets, door handles and other protruding parts that impact the amount of materials involved in printing and installation time.

• Design around extreme areas to save time on installation.

• Secure signed approval and deposit before printing and installation.

• Quality of printing and lamination is critical.

• Install without noticeable seams, bubbles or other imperfections.

• Many available wrap media products can be repositioned for best visual alignment and to help remove bubbles during installation.

• An attractive wrap is also an advertisement for your business.

• Establishing a wraps business requires investments in equipment, supplies, shop space, education and time.

• Wraps production process involves design, print and installation.

• The learning curve is significantly less with a background in graphic arts, web design, wide-format printing or advertising.

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