Southern California Sign Blog

Los Angeles Sign Co. | Custom Signs & Banners Will Always Do You Right!

Stand Up and Shout! State Your Case With A Sign

Need to attract attention? Advertise a grand opening or special sale? Want to cement your brand in the minds of the public? Nothing helps to leave a great impression like a banner sign does. It helps define your business and a well-designed sign will attract plenty of eyeballs. If you’re a retail business looking to increase sales (and what retail business is NOT looking to increase sales?), all signs point to, well signs. In the bricks-and-mortar world of business, signs and banners still rule.

Reasons for Signs

Branding is one of the most valuable reasons for a sign. An attractive sign with high visibility is vital for any business to actively compete in these tough economic times.  No matter how old school it may seem, an attractive, quality sign is still one of the best ways to drive traffic to your business. Having a well designed, quality sign is important for your branding, advertising your location and promoting any sales or special offers you have.

Types of Signs

You need to use the appropriate type of sign for your unique situation. Signs can be secured to a wall or pole, hung in a window or be temporary, a category which includes vinyl banner signs that can be hung or suspended. There are also flag style banners and signs that have enjoyed increased popularity in recent years. These tend to be colorful and are extremely easy to set up and take down.  Another consideration is how much lighting the sign is going to be exposed to. If there’s bright lighting or strong glare, using a matte finish will help increase visibility.

Things to consider

Where your sign is located and what type of conditions it is expected to endure are two of the most important considerations. The elements can fade and/or damage a sign. These include sunlight, wind, rain and snow. If you plan on using a vinyl banner sign, consider one with wind slits in it to keep it from blowing away or becoming damaged in high wind conditions.

You’ll also want your sign to be designed with your logo, branding, colors and any other elements of your business marketing.  This includes contact information, store hours and any other pertinent information.

So whether it’s for branding, advertising your business, promoting sales and other specials or simply to increase foot traffic, a sign is essential for any type of business with a physical location and puts your message out there for all to see. 

If you need further assistance or have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com

Your sign is your best employee!

The first impression is the only impression. We’ve all heard that song before. And you can’t change that first impression even if you tried; it’s what people hear and see and remember. That’s why your signage is so important.

That’s what a sign should do. It should scream from the rooftops. It should grab your attention like a great billboard in the sky. “Here we are! Look at what we have!”

A sign can speak volumes about your company, products and services. So what you definitely want is a sign that actually speaks to the customers and says, “Hey…look at me and remember me!” You want a sign that speaks personally to each person who sees it, enticing them to come in, look around, you’re welcome here, because customer loyalty is a great value in business and when your sign is readily recognizable, long term success is almost assured.

You want signage that introduces you and shakes the hands of those passing by. Remember that a sign works and speaks for you twenty-four hours a day, three hundred and sixty-five days a year, absolutely making it your best employee ever!

Take a ride in your local area. Start noticing signs just where you live, and you'll realize that you can’t look anywhere without seeing one. So why not make yours stand out among the rest? Why not make your company’s first impression the lasting impression?

Stand Out in a Crowd with Services from The Sign Studio

Want your business or event to turn heads? At The Sign Studio, we offer everything you need to stand out in a crowd. Whether you need indoor or outdoor, illuminated or non-illuminated signs, our years of experience combined with the detailed attention we give to your needs will provide you with products that exceed your expectations. Not sure what it is you want or unable to put your imagination to paper? The Sign Studio also staffs expert designers to help you create logos. No project is too large or complex for The Sign Studio.

We've helped a wide array of business, both local and national, sell their goods and services. We provide site signs, vehicle and window graphics, architectural and directional signs, and much more. We even create sandblasted signs, and dimensional letters. Of course, small projects are welcomed as well. Need banners for your corporate events or family gatherings? The Sign Studio can help you target your audience, whomever they may be. But our services don't end there. We are a full-service sign repair and installation company. We can envision it, create it, install it, and fix it. The Sign Studio is dedicated to quality over quantity. Our staff is proud to serve the greater Los Angeles area. To request a quote, see our many examples, and learn more about how you can put yourself on the map, check out our website or contact The Sign Studio today!

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

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Stop/Traffic signs, U channel posts and custom signs, we have them all available! Let us design and manufacture your signage while you grow your business.

It is a well known fact that first impressions are very important. With our signs and your buisness there will definitely be a lasting impression with all your customers!!!

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What makes an effective sign?
A sign's visibility: The sign and message should be readable from a customary viewing distance - consider whether most of your potential clients will view the sign as a pedestrian or while traveling in a car. This will determine where a signs is placed, where on the sign the graphics and text are located, and what size your sign needs to be.

A sign's readability: Will they be able to easily view and understand your sign? The size of the graphics and text on a sign is also important. Can your customer read what is on your sign? If you don't have room for large letters you should consider using light colored letters on a dark background. This will provide a high contrast for easy viewing.

A sign's aesthetic: Is your sign pleasing to look at? Customers tend to be drawn to signs with pictures or graphics and producing a sign in full color is even more beneficial. Using a border on your sign design will help frame your message and can help provide a clear, concise message.

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

"What is the perfect font for your sign?"

Since you asked there is really no answer to this question. It's a question we get a lot at The Sign Studio. Truly a question like that has to be answered on a case by case basis. It's like asking what is the perfect color for the outside of my house? The simple answer is white walls and black trim and shutters. There are no simple answers in life. Can you imagine driving through a neighborhood where all of the houses were decorated with white walls and black trim and shutters? Creepy right?

Now imagine that only one of those houses in that neighborhood was painted a nice tan with beige trim and a red door. That house would really stand out next to all the other houses. That's what you are looking for in a font a way to stand out amongst all the other black and white houses.

More importantly you need to find a way to stand out and get your message across concisely and as quick as possible about who you are and what you do. You only have the viewers attention for a very small amount of time before the next shiny thing grabs their attention. Here are two things that I think help when trying to consider what font to use.

What am I trying to say? Who am I trying to reach?

Say you run a bridal company. You are going to want a font that will reflect what it is you do and with its look you want it to give your name a look that will reach people. In this case it will have to have a gentle sophisticated feel to it. It's a bridal company and not a plumbing company after all. Those are two different looks. See below...

Which looks better? See the difference? It's something to think about...

If you have any questions or need further assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at infor@signstudiola.com

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Signs and banners are an efficient way to advertise any type of business with lasting results.

A sign should be the spotlight of your place of business as this may be the only opportunity to sell your product. In today's competitive marketplace signs should attract the attention of the consumer and invite them to buy. An advertisement with a distinct and eye catching design or logo can produce a high volume of customers. Signs and banners are an investment that will pay for itself. Extra income can be generated by strategically marketing your brand. Our business is to help you create the best design for your specific advertising needs.

At The Sign Studio we have full color digital graphics to enhance the symbol, logo or emblem you may want to use in creating your banner or sign. A banner is large but portable; it can be moved from a doorway, window or entrance and be placed where you decide it attracts the most attention. A window sign is more of a permanent way of getting the same outcome. If your business does not have the space for a large banner or you just don't want the permanence of a window sign; a site sign or vehicle sign could be the answer. These signs are removable and portable, just smaller in scale. We can still design a logo that is unique for your business. Whether it's a restaurant, daycare, doctor's office, grocery store or even a one- time event we will make sure you are seen. Call us today for a consultation and quote!

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

SIGNS AS A MARKETING TOOL!

Have you considered the impact that your sign has on your business?Let's discuss what signage can do for your business, and how signs can be used to your advantage.

Introduction
Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling.
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.

What Is a Sign?
A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. signs are the only form of mass communication directly available to everyone - they are the people's street communication system.

What Signs Can Do for Your Business
- Signs perform three major communications functions for your business; they give information and direction, provide a format for street advertising, and build your image.
- Signs Give Information About Your Business and Direct People to Your Business Location.
- Signs index the environment so people can find you. This is especially true for travelers, new members of your community, and impulse shoppers who may be on a journey to purchase a particular good or service which you sell. Americans are mobile. Each year 40 million of us travel over 1.7 trillion miles by automobile and approximately 19 per cent of us change our place of residence. A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customer.
- Signs can correct a poor location by substituting effective communication for poor site characteristics. If your business is located on a site which is not visible or in a building which does not correspond with the goods or services offered, your sign can overcome this disability. For example, most buildings are not built to conform to the design needs of any particular type of tenant. Without an effective sign it is often impossible to determine what type of business is being conducted in a given building. In addition, when your site is located off a busy traffic artery or in an area which is not easily accessible your sign can communicate to people who are passing on a busy street several blocks away. If you are located off a busy freeway but far from an exit, your sign becomes your main device for directing people to your business. High-rise signs are used when a business is located away from potential customers' normal pathways of travel.

Signs Are Street Advertising
Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase.

Street advertising also helps people develop a memory of your business name and the products and services you sell. People tend to buy from businesses they know.

Signs can build an image for your business and help you identify with the market segment you are trying to reach.

Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in.

The Advantages of Signs
On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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Outdoor Banners: The Bigger the Better!

In advertising.....size is important! If you have small outdoor banners you may get a few people to notice, but they won't take them very seriously. To make a serious impact on your market, you need to go bigger!

Big outdoor banners will attract people with their color and size! Whether you want to advertise a promotion, event or anything else, large scale vinyl banner printing is the way to go. Why? Because people like to be distracted! And size distracts! The bigger you go, the more necks you will crane and there's virtually no size limit. Which also means there is no limit on the size of your audience.

So if you really want to turn heads, think about the biggest outdoor banners you've seen and imagine your image and tag on them. Then get creative with what you want on your customized vinyl banners. Think of a clever phrase and lots of colors. That way your outdoor banners will be interesting and hard to forget.

If you have any questions or need further information or simply want us to design and print your large custom vinyl banner, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200. The Sign Studio is here to help YOU!

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When faced with the task of reviewing the many choices of signs available, it helps to approach it by first looking at the three primary locations in which you will typically use on-premise signs:

1. Building Mounted signs
2. Freestanding signs
3. Interior signs

Keep in mind that there are dozens of possible sign options and configurations, each as unique as a business' needs.

Here are some of the options you may want to consider in your sign:

• Building mounted on-premise signs may be attached to the roof, parapet, marquee, or building fascia. These signs may be either parallel or perpendicular to the building surface.

• Freestanding on-premise signs are generally supported by a structure attached to or cast in a foundation. . The structure and attachments to the foundation may be concealed with a decorative covering. Freestanding signs can be further enhanced by landscaping.

• On-premise signs can be either internally or externally illuminated. For retail businesses, on-premise signs should be illuminated too accomplish communication with potential customers during nighttime hours.

• Sometimes a building itself functions as a sign. This occurs most often with franchise and chain retail operations, where standardized (or "signature") buildings and colors, as well as traditional on-premise signs, announce the presence of the business.

• Buildings also may be fitted or retrofitted with "trade dress" to design a theme. Retrofitting of a building-facade is often described as a "face lift." Both building and freestanding signs should be designed to echo the theme or trade dress.

• Changeable copy boards or electronic message centers enhance a sign's effectiveness by providing space to advertise time dependent messages. Such sign or sign additions can be electronically controlled (the electronic message center), or changed manually (the changeable copy sign).

• Interior on-premise signs are those that advertise the location of businesses located in a common building such as a mall, office building or entertainment complex. They have two major purposes:
1. to influence buyer choices and encourage certain "point of purchase" transactions; and
2. to provide guidance in a safe and efficient manner, as required by local regulatory authorities and federal law.

Primarily, there are building mounted, freestanding and interior signs, within which are many types of signs. Carefully reviewing the many types of signs, and considering how well they will meet your location and business' needs, will enable you to select the kind of signs you need for your greatest business success.

Here are descriptions of various types of signs you might use:

Building mounted signs are essentially "signs that are applied or attached to a building." Within this expansive definition, however, fall many separate types of building mounted signs. Here are some different signs you might use.

Wall or Fascia
A sign that is attached to the exterior wall or fascia of a building. The building fascia is that portion of any elevation of a building extending vertically from the grade to the top parapet wall or eaves, and horizontally across the entire width of the building elevation, including slanted wall surfaces sometimes referred to as a mansard.

Building Mounted Signs

Awning
A building mounted sign that provides additional functionality as shelter. Awnings are most often found over walkways, doorways or window areas.

Projecting
A building mounted sign with the faces of the sign perpendicular to the building fascia.

Sign band
A horizontal area above a multi-tenants' building's entrances, architecturally designed to accommodate complementary signs for each tenant.

Roof sign
A building mounted sign erected on the roof of a building.

Parapet
A sign mounted on top of the parapet of a building.

Window
A sign that is displayed in a window, whether it is attached to the window, or it is applied to the window.

Freestanding Signs
Canopy
A sign that is displayed on a marquee or Canopy.

Pylon
A freestanding sign with visible support structure or with the support structure enclosed with a pole or pylon cover.

Joint Tenant sign
A sign used to display the names of tenants of a business complex.

Monument
A ground sign with low overall height.

Pole
A freestanding sign with visible support structure.

High-rise pole
A tall freestanding pole sign.

Directional
Signs designed to provide direction to pedestrian and vehicular traffic.

Electronic Message Center
A variable message sign that utilizes computer-generated messages or some other electronic means of changing copy. These signs include displays using incandescent lamps, LEDs, LCDs or a flipper matrix.

Interior Signs

Directional Sign
Signs designed to provide direction to pedestrian and vehicular traffic.

Directory
A sign that identifies the names and locations of tenants in a multi-tenant building or in a development made up of a group of buildings.

Regulatory Sign
A sign having the primary purpose of conveying information concerning rules, ordinances or laws.

Mall Signs
A wide variety of typical on-premise sign types located within the interior of a multi-tenant building or mall.

Point-of-Purchase (POP)
Signs that advertise a product at its point-of-purchase.

If you have any questions or need further information, please send us an e-mail at info@signstudiola.com or give us a call at (818) 843-9200. The Sign Studio is here to help YOU!
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