Whether it is illuminated channel letters, neon signs, a lighted sign cabinet, an LED message center, a pole sign, a
pylon sign, or a monument sign that lights, an outdoor custom electric sign on the front of your business is the least
costly means of advertising available to you over time.
It is the most targeted advertising you can do according to the U. S. Small Business Administration (SBA), which also
states that 85% of a businesses sales usually come from within a 5 mile radius. Your sign constantly advertises your
business to a potential customer who frequents the area where your business is located.
If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money.
Good signs incorporate design and marketing decisions creating the message, look, colors, sign types, sizes, quantities, etc. to create the required impact.
As an example, how important would a free-standing pylon sign be to your business? McDonald’s says that on average simply changing a monument sign in front of one of their stores to a pylon sign increases their store’s
business 15%. A Whataburger that was unhappy with their new store’s volume removed their brand-new pylon sign and installed one 40% larger and taller. The store’s volume immediately increased 23%.
Again quoting Small Business Administration research, 89% of businesses that fail do so because of improper signage!
Stated differently, good signage gives a business an almost 90% probability of success.
The SBA says that an LED Message Center increases store volume 15 - 150%.
Purchasing the right signs for the job helps a business survive by bringing higher returns.
We can help, so long as your landlord and the City understand the importance of good signage and allow you to
install signs that will help your business. Unfortunately this isn't always true. Choose your location(s) wisely (and
receive your landlord's approval of your signage package BEFORE you sign your lease.)
And remember the axiom “Location, Location, Location!” The supreme importance of “location” is the numbers of
potential customers that will see your sign...and be able to read and understand it. Very important design and
marketing considerations.
Surprisingly 30% of traffic on almost all business streets occurs when it is dark; people see your sign only if it is
lighted when it is dark out, including on dark days when everyone else's sign is lighted.
With 18.6% of the entire US population moving each year, your sign will be constantly seen by MANY potentially new customers.
Your sign forms that very important “first impression” your potential customer has of your business. Your sign must always look nearly as good as it looked the day it was installed so that you don’t give potential customers a worsening
impression of your business as your sign ages.
Later you will discover how we make each sign to last; including the use of rust-proof metal, high-end automotive paint, high-impact plastics, and most importantly, sophisticated Protective Coatings. .)
If you have any questions or need any help with your signage needs, please contact us at thesignstudio@sbcglobal.net or (818) 843-9200.
