Southern California Sign Blog

City of Burbank - Open House Real Estate Sign Guidelines

Posted by Julie and Chris Ramirez on Fri, May 31, 2013 @ 06:05 AM

City of Burbank - Open House Real Estate Sign Guidelines

REAL ESTATE SIGNAGE - Open House

Open House Sign Image

 

Real estate signs are an integral component of the Realtors business arsenal. They allow the agent to effectively market a property, and they serve as an important directional aide when conducting an open house. With the advent of technology, real estate signs now function in conjunction with many other marketing tools available to the Realtor. However, they retain their status as one of the most important methods of marketing a home.

Unfortunately, real estate signs can become the source of controversy in a community. If residents perceive a preponderance of real estate signs, they will put pressure on local government officials to restrict the display of the signs. Fortunately, state laws exist to protect the rights of real estate practitioners and home owners to market properties via real estate signs. The laws balance these rights with the community’s need to control visual clutter and safety.

CITY OF BURBANK: OPEN HOUSE SIGN GUIDELINES

You must follow the directions contained herein and use common sense.
Signs will be picked up and destroyed if not in compliance:

  1. Size - Total Face area no more than 24 (inches) x 24 (inches).
  2. Height - Vertical distance from ground to highest point not to exceed 3 ft.
  3. Can only advertise a residence in the City of Burbank.
  4. No more than 4 signs per property on public rights-of-way
  5. Must be on stake or A-Frame support.
  6. Signs must be in good condition and of professional signage material.
  7. No balloons or flags can be affixed to the sign, nor any other object that would call attention to it.
  8. Time - Signs shall only be displayed during the “open house”. Saturdays and Sundays (or federal or state holidays) not earlier than 8am and must be removed no later than dusk or 6pm, whichever is earlier. Thursdays, signs may be displayed no earlier than 8am and removed no later than 2pm.
  9. Must have a valid PERMIT as evidenced by valid DECALS on each side of the sign. These permits must be renewed annually.
  10. Identification required. Must have your name, address and telephone number affixed to the sign in an area not to exceed 2”x3” (Business card taped to the sign would be ideal).

It is recommended that you read the entire ordinance for other provisions not set forth on this sheet. Avoid placing signs on the new Chandler Bike path -- it is considered a median. For a full copy of the sign ordinance please contact the Burbank Association of REALTORS at 818/845-7643.

Download your Public Works Department Application/Permit - Temporary Residential Real Estate Open House Signs http://www.burbankrealtors.org/pdfs/openhousesignage.pdf

If you have any further questions or need a professional sign made, please give us a call at THE SIGN STUDIO (818) 843-9200 or e-mail us at thesignstudio@sbcglobal.net

NEED A QUOTE

Topics: Open House Signs, City of Burbank Real Estate Signs, Burbank Signs

Signs Burbank | Solid Metal Letters

Posted by Julie and Chris Ramirez on Sun, Dec 19, 2010 @ 13:12 PM

SOLID METAL LETTERS - How beautiful and elegant they really are!describe the image

STAINLESS STEEL LETTERS

-          Satin Grained Face or Polished – you just can’t go wrong with the look, absolutely gorgeous! Available sizes from 1” -  48” with thicknesses that range from 1/8” – ½” / Waterjet Flat Cut from solid 304 Alloy.

ALUMINUM LETTERS

-          Satin Grained Face or Polished – Great pricing! Great look for economical prices.  Available sizes from 1” – 48” with thicknesses that range from 1/8” – ½” / Waterjet Flat Cut from Solid 5052 Alloy.

BRASS LETTERS

-          Satin Grained Face, Oxidized or Polished – Very Classy look!  Available sizes from 1” – 48” with thicknesses that range from 1/8” – ½” / Waterjet Flat Cut from Solid 260 Alloy.

COPPER LETTERS

-          Satin Grained Face,  Mirror Polished, Verde Patina – Breathtaking! Available sizes from 1” – 48” with thicknesses that range from 1/8” – ½” / Waterjet Flat Cut from Solid 110 Alloy.

For further information or quotes, please contact us at The Sign Studio (818) 843-9200 or send us an e-mail with your request thesignstudio@sbcglobal.net.

Topics: metal letters, aluminum letters, los angeles signs, brass and stainless letters and signs, copper signs, Burbank Signs

SIGNS LOS ANGELES | SIGN VISIBILITY CHART AND IMPORTANT INFORMATION

Posted by Julie and Chris Ramirez on Thu, Nov 4, 2010 @ 21:11 PM

If you are looking for signage or even thinking of adding or replacing new or old signage, prepare a checklist after reviewing our "Letter Visibility Chart?"

Have you ever wondered what the readable distance for maximum impact is?  Have you ever wondered what the maximum readable distance is?  Is the maximum impact of reading time important to you (length of time letters are readable when moving?)  Have you looked over or discussed color combinations that have proven the most effective and the easiest to read? 

Remember, a good color selection can dramatically increase readability, especially when at a distance.   

Before you make any decisions, please review our "Letter Visibility Chart" and if you are confused or have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.netNeed Quote.

Blog Visibility Chart resized 600

Topics: sign color chart, Burbank Signs, sign information, Sign Visibility Chart, Letter Design

Los Angeles Signs / THE IMPORTANCE OF YOUR SIGN

Posted by Julie and Chris Ramirez on Sun, Sep 5, 2010 @ 22:09 PM

Whether it is illuminated channel letters, neon signs, a lighted sign cabinet, an LED message center, a pole sign, a
pylon sign, or a monument sign that lights, an outdoor custom electric sign on the front of your business is the least
costly means of advertising available to you over time.

It is the most targeted advertising you can do according to the U. S. Small Business Administration (SBA), which also
states that 85% of a businesses sales usually come from within a 5 mile radius. Your sign constantly advertises your
business to a potential customer who frequents the area where your business is located.

If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money.
Good signs incorporate design and marketing decisions creating the message, look, colors, sign types, sizes, quantities, etc. to create the required impact.

As an example, how important would a free-standing pylon sign be to your business? McDonald’s says that on average simply changing a monument sign in front of one of their stores to a pylon sign increases their store’s
business 15%. A Whataburger that was unhappy with their new store’s volume removed their brand-new pylon sign and installed one 40% larger and taller. The store’s volume immediately increased 23%.

Again quoting Small Business Administration research, 89% of businesses that fail do so because of improper signage!

Stated differently, good signage gives a business an almost 90% probability of success.

The SBA says that an LED Message Center increases store volume 15 - 150%.

Purchasing the right signs for the job helps a business survive by bringing higher returns.

We can help, so long as your landlord and the City understand the importance of good signage and allow you to
install signs that will help your business. Unfortunately this isn't always true. Choose your location(s) wisely (and
receive your landlord's approval of your signage package BEFORE you sign your lease.)

And remember the axiom “Location, Location, Location!” The supreme importance of “location” is the numbers of
potential customers that will see your sign...and be able to read and understand it. Very important design and
marketing considerations.

Surprisingly 30% of traffic on almost all business streets occurs when it is dark; people see your sign only if it is
lighted when it is dark out, including on dark days when everyone else's sign is lighted.

With 18.6% of the entire US population moving each year, your sign will be constantly seen by MANY potentially new customers.

Your sign forms that very important “first impression” your potential customer has of your business. Your sign must always look nearly as good as it looked the day it was installed so that you don’t give potential customers a worsening
impression of your business as your sign ages.

Later you will discover how we make each sign to last; including the use of rust-proof metal, high-end automotive paint, high-impact plastics, and most importantly, sophisticated Protective Coatings. .)

If you have any questions or need any help with your signage needs, please contact us at thesignstudio@sbcglobal.net or (818) 843-9200. 

 

Topics: Sign Design, The Sign Studio, Signs, Logo Design, Commercial Signs, Burbank Signs, Outdoor Signs, sign info, sign information, sign help

Los Angeles Signs | Guide to Using Outdoor Signs

Posted by Julie and Chris Ramirez on Wed, Aug 11, 2010 @ 00:08 AM

Guide to Using Outdoor Signs

There are a variety of outdoor signs you can use to promote your business. Depending on your budget, some options are more feasible than others. The type of business you're in will also impact your choice. You'll need to familiarize yourself with the different problems that may arise when it comes to advertising your specific business.

You may own a service business that is hard to advertise because you don't have a storefront. Perhaps your business gets lots of drive-by traffic at night and you'd like to tap into that. Or maybe your target market is hard to reach because you sell luxury goods or an unsought product or service. There are business signs that can help with all of these situations:

1. Use yard signs to advertise your service business. This type of outdoor signage is placed in the yards of customers around town.

2. Consider using outdoor signs to help potential customers notice your building. By putting up a lighted sign, people will notice you at night and in bad weather.

3. Reach specific target markets en masse by using large commercial outdoor signs. Billboards and similar types of signs yield high visibility.

Action Steps

The best contacts and resources to help you get it done.  Contact The Sign Studio for a Quote or give The Sign Studio  (818) 843-9200 a call and we will send our Consultant out to meet with you or come to our Studio Showroom for samples located at 831 N. Hollywood Way, Burbank, CA 91505.

Use customized outdoor signs to spread your name around town

Yard signs work best for folks with service businesses. Roofers, landscapers, lawn services, real estate agents and construction contractors can all benefit from the use of yard signs. Whenever you've done a job you're proud of, ask the customer if you can stick a small sign in his yard for a short period of time. This will draw the attention of neighbors and visitors, thus, increasing the possibility that you'll get some new clients. If you buy these signs in bulk, you may qualify for a quantity discount. Note that the outdoor sign holders usually come separately from the signs themselves.

Brighten your business with an outdoor lighted sign

While your business may not be open at night, late-night passersby will take notice of signs that are lit during these hours. Also, inclement weather may make your sign less visible at times, especially during heavy rain or fog. Use these signs to draw attention to your business and set it apart from the others. Lighted signs can be in the form of expensive LED signage or a more basic backlit sign mounted to the facade of your building.

Appeal to the masses with large-format outdoor advertising signs

Billboards are likely strategically placed around your city and its nearby highways. You can actually reach your target audience en masse this way. Find some billboards in areas of your town that are highly trafficked by members of your target market. For example, if you specialize in high-end dermatology services, putting your ad on a billboard near a country club might be effective. On the other hand, if you're a bail bondsman, taking out a billboard located in a high-crime area or near the county jail may get you some new customers.

Tips & Tactics

Helpful advice for making the most of this Guide

•  If you plan on staying in one business location for years, consider installing an architectural outdoor sign. These are usually made from stone, brick or concrete and have a more professional look to them as opposed to neon lights or brightly colored channel letters. You can mount these signs to your building, but they also come in freestanding styles.

 

Topics: Sign Design, The Sign Studio, Signs, Sign, Burbank Signs, Outdoor Signs, sign info, sign information, sign help

Los Angeles Signs | PRICING AND COSTS OF OUTDOOR SIGNS

Posted by Julie and Chris Ramirez on Wed, Aug 11, 2010 @ 00:08 AM

Estimate your expenditures for commercial outdoor signs.

Signage is one of the best ways to promote your business. Outdoor signs not only let people know who you are and where you're located, but they also help enhance your brand. These signs should include your logo and business name and possibly your store's hours and phone number. You can also advertise specials and display information for potential customers.

The pricing and costs of outdoor signs can vary wildly. There are so many different types of signs, so it's best to figure out what your needs are before you start shopping. Ask yourself the following questions:

1. Where do I need to put outdoor signage? You can put signs directly on your building, on your sidewalk, on a pole or in a grassy area.

2. How much can I afford? Establishing a budget is an important step to take before looking for the right business signage.

3. Do I need for customers to be able to find my business at night? If so, an outdoor lighted sign is your best bet.

If you need a quote, please fill out our request form or call The Sign Studio (818) 843-9200.

Topics: Signs, Sign, Commercial Signs, Burbank Signs, Cost Effective Signs