A majority of retail purchases can be attributed to their visual presentation in stores. For instance, your window displays have the potential to catch the attention of consumers, reel them in, and close the sale. However, every retailer should keep a few key points in mind as they are designing their marketing campaign. To help you out, The Signs Studio has put together these four tips for effective visual sign marketing Los Angeles enterprises can benefit from.
1. Provide Contrast
Contrast is not only important for getting your message across, it is also required for Americans with Disabilities Act (ADA) signs. You want to ensure your message contrasts with the background. This includes material texture contrast along with color contrast. For instance, you would not top a glossy background with a metal frame. To make your important information stand out, consider making your backgrounds repeated or a slightly duller color.
2. Avoid Clutter
You need to keep your display uncluttered and simple, since the human mind has a limited focus and attention span. This involves making good use of negative space, or empty space. Trying to show too much at the same time is a common mistake. Avoiding clutter includes using standard shapes. Our Vista Systems sign frames are perfect for this. They are designed to display information in an easy to read, logical format.
3. Grab Attention with a Main Element
This is known as the “Pyramid Method” of advertising. You catch the eyes of passersby with a clear and focused element at the top of your marker. You then reveal more information in order of importance. You commonly see this on posters promoting concerts and performing arts events. Signicade A-frames were designed for this purpose.
4. Repeat Your Branding
Individually, your signage may not do much to build your brand. However, when your logo is plastered across multiple media repeatedly, you will build name recognition over time. This is why it is important to keep your branding consistent and to put it on all of your marketing materials from bathroom signs to vehicle graphics. If you want to flash your logo around town, coroplast signs are an excellent option. These inexpensive markers work well on street corners, on jobsites, and in people’s yards.
Finally, you should always choose a good company to help carry out your marketing campaigns. After all, any plan is only as good as its execution. What may seem great in your head or on paper needs to also look good in your store.
Are you ready to get started? The Sign Studio excels at visual marketing. In addition to providing ADA, Vista Systems, Signicade, and coroplast signs, The Sign Studio can create custom graphics for your markers. With our Pantone Matching System, we can perfectly replicate your business’s colors for your signage to keep your branding consistent. Plus, our design team can create images that will really pop.
If you would like to learn more, contact us today for a free quote and consultation.