--- title: Blog | Marketing Signs description: Marketing Signs | We use state-of-art, computer-aided signmaking systems and techniques to create high-impact, cost effective signs that get you results. --- [![cost effective signs and banners](https://www.thesignstudioonline.com/hs-fs/file-2242600172-gif/images/thesignstudioonline-logo.gif "cost effective signs and banners")](https://www.thesignstudioonline.com/) [![TS_logo.png](https://www.thesignstudioonline.com/hs-fs/hubfs/TS_logo-1.png?width=2400&name=TS_logo-1.png "TS_logo.png")](http://www.thetrophystudio.com/) The Sign Studio 831 N. Hollywood Way, Burbank CA 91505 [818-843-9200 | info@signstudiola.com](mailto:info@signstudiola.com) # Southern California Sign Blog ## [Site Signs Are Great And Economic For Your Marketing Plan](https://www.thesignstudioonline.com/Design-Tips-for-Effective-Signs/blog/bid/74409/Site-Signs-Are-Great-And-Economic-For-Your-Marketing-Plan) Posted by [Julie and Chris Ramirez](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/author/julie-and-chris-ramirez) on Thu, Apr 19, 2012 @ 06:04 AM - [Tweet](https://twitter.com/share) **Site Signs Are Great And Economic For Your Marketing Plan ** **Site Signs are ideal for many uses! ** Use [yard and site signs ](https://www.thesignstudioonline.com/)to draw potential customers to your properties and let passersby know who is working on the site. From small identification signs to large leasing signs, yard and site signs attract attention and generate interest in your properties and services. Effective and affordable, yard and site signs get your message out. **Site Signs** Generate awareness and create interest for your properties with on-site signs. Ideal for construction sites or commercial businesses, large site signs colorfully convey your message and provide availability information so your prospective tenants or purchasers have all the information they need. Site signs help you: • Announce building projects. • Identify your business. • Show off your property before or after construction. • Sell or lease space. • Direct customers to your sales office. • Show prospects what the end result will look like. **If you have any questions or need further information, please call **[**The Sign Studio **](https://www.thesignstudioonline.com/)**at (818) 843-9200 or send us an e-mail at **[**info@signstudiola.com**](mailto:info@signstudiola.com)**. ** **[NEED QUOTE](https://www.thesignstudioonline.com/quote/)** **** [![Site Signs](http://farm4.static.flickr.com/3058/5774833626_71ecac9268.jpg)](http://www.flickr.com/photos/19779715@N04/5774833626/) ** **   0 Comments [Click here to read/write comments](https://www.thesignstudioonline.com/Design-Tips-for-Effective-Signs/blog/bid/74409/Site-Signs-Are-Great-And-Economic-For-Your-Marketing-Plan#comments-listing) Topics: [Site Signs](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/site-signs), [Marketing Signs](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/marketing-signs), [Outside Signs](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/outside-signs) ## [Los Angeles Signs | Signs Are Your Marketing Tool!](https://www.thesignstudioonline.com/Design-Tips-for-Effective-Signs/blog/bid/50002/Los-Angeles-Signs-Signs-Are-Your-Marketing-Tool) Posted by [Julie and Chris Ramirez](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/author/julie-and-chris-ramirez) on Wed, Feb 16, 2011 @ 07:02 AM - [Tweet](https://twitter.com/share) **SIGNS AS A MARKETING TOOL!** **Have you considered the impact that your sign has on your business?**Let's discuss what signage can do for your business, and how signs can be used to your advantage. **Introduction **Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling. Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence. **What Is a Sign? ** A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. signs are the only form of mass communication directly available to everyone - they are the people's street communication system. **What Signs Can Do for Your Business ** - Signs perform three major communications functions for your business; they give information and direction, provide a format for street advertising, and build your image.  - Signs Give Information About Your Business and Direct People to Your Business Location.  - Signs index the environment so people can find you. This is especially true for travelers, new members of your community, and impulse shoppers who may be on a journey to purchase a particular good or service which you sell. Americans are mobile. Each year 40 million of us travel over 1.7 trillion miles by automobile and approximately 19 per cent of us change our place of residence. A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customer.  - Signs can correct a poor location by substituting effective communication for poor site characteristics. If your business is located on a site which is not visible or in a building which does not correspond with the goods or services offered, your sign can overcome this disability. For example, most buildings are not built to conform to the design needs of any particular type of tenant. Without an effective sign it is often impossible to determine what type of business is being conducted in a given building. In addition, when your site is located off a busy traffic artery or in an area which is not easily accessible your sign can communicate to people who are passing on a busy street several blocks away. If you are located off a busy freeway but far from an exit, your sign becomes your main device for directing people to your business. High-rise signs are used when a business is located away from potential customers' normal pathways of travel. **Signs Are Street Advertising **Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase. Street advertising also helps people develop a memory of your business name and the products and services you sell. People tend to buy from businesses they know. Signs can build an image for your business and help you identify with the market segment you are trying to reach. Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in. **The Advantages of Signs **On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business. For further information or if you have any questions, please contact [The Sign Studio ](https://www.thesignstudioonline.com/)at (818) 843-9200 or send us an e-mail at [thesignstudio@sbcglobal.net](mailto:thesignstudio@sbcglobal.net) **[NEED QUOTE](https://www.thesignstudioonline.com/quote/)** ![The Sign Studio Image - Signs As A Marketing Tool](https://www.thesignstudioonline.com/hs-fs/file-13824496-jpg/images/signs_as_a_marketing_tool_image-resized-600.jpg) 0 Comments [Click here to read/write comments](https://www.thesignstudioonline.com/Design-Tips-for-Effective-Signs/blog/bid/50002/Los-Angeles-Signs-Signs-Are-Your-Marketing-Tool#comments-listing) Topics: [Marketing Signs](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/marketing-signs), [Banners](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/banners), [Billboards and Advertising](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/topic/billboards-and-advertising) [All posts](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/all) [![The Sign Studio Video Los Angeles](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/36106/51b40736-3436-4a0f-985a-18a991a25bfa.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/36106/51b40736-3436-4a0f-985a-18a991a25bfa) ### Subscribe by Email ### Most Popular Posts ### Posts by Month - [December 2012 (33)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/12) - [July 2013 (31)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/07) - [November 2012 (28)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/11) - [June 2013 (28)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/06) - [January 2013 (26)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/01) - [September 2011 (25)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/09) - [May 2013 (25)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/05) - [August 2011 (22)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/08) - [April 2013 (22)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/04) - [January 2011 (21)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/01) - [March 2012 (21)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/03) - [April 2012 (21)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/04) - [June 2012 (21)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/06) - [January 2012 (20)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/01) - [May 2012 (20)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/05) - [October 2012 (20)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/10) - [August 2012 (18)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/08) - [February 2013 (18)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/02) - [December 2010 (17)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2010/12) - [February 2012 (17)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/02) - [July 2012 (17)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/07) - [March 2013 (16)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/03) - [September 2012 (15)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2012/09) - [February 2011 (11)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/02) - [April 2011 (11)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/04) - [July 2011 (11)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/07) - [December 2011 (11)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/12) - [November 2011 (9)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/11) - [March 2011 (8)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/03) - [November 2013 (8)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/11) - [October 2014 (8)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/10) - [January 2014 (7)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/01) - [June 2016 (7)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/06) - [March 2015 (6)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/03) - [March 2016 (6)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/03) - [July 2016 (6)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/07) - [October 2011 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/10) - [August 2013 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/08) - [October 2013 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/10) - [September 2014 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/09) - [November 2014 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/11) - [December 2014 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/12) - [January 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/01) - [April 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/04) - [May 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/05) - [June 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/06) - [August 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/08) - [October 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/10) - [November 2015 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/11) - [January 2016 (5)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/01) - [August 2010 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2010/08) - [May 2011 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/05) - [June 2011 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2011/06) - [September 2013 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/09) - [December 2013 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2013/12) - [February 2015 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/02) - [July 2015 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/07) - [September 2015 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/09) - [December 2015 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2015/12) - [April 2016 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/04) - [August 2016 (4)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/08) - [September 2010 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2010/09) - [November 2010 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2010/11) - [February 2014 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/02) - [July 2014 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/07) - [February 2016 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/02) - [May 2016 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/05) - [September 2016 (3)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2016/09) - [July 2010 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2010/07) - [March 2014 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/03) - [April 2014 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/04) - [May 2014 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/05) - [June 2014 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/06) - [August 2014 (1)](https://www.thesignstudioonline.com/design-tips-for-effective-signs/blog/archive/2014/08) A proud member of the Burbank, Glendale, Los Angeles, Montrose, La Canada and Pasadena Chambers of Commerce **[Banners](https://www.thesignstudioonline.com/banner//banner/)  |  [Vehicle Graphics](https://www.thesignstudioonline.com/vehicle/) | [Window Graphics](https://www.thesignstudioonline.com/window/) | [Regulatory Signs](https://www.thesignstudioonline.com/regulatory-signs/) | [Site Signs](https://www.thesignstudioonline.com/site-signs/) | [Monument Signs](https://www.thesignstudioonline.com/monument/) |  [Architectual](https://www.thesignstudioonline.com/architec/)  | [Sand Blasted](https://www.thesignstudioonline.com/sand/)  | [Dimensional Letters](https://www.thesignstudioonline.com/dime/) | [Illuminated ](https://www.thesignstudioonline.com/illumin/) | [Graphic Design](https://www.thesignstudioonline.com/graphics/) | [ADA Signs](https://www.thesignstudioonline.com/ada-and-title-24-signs/)** © 2014 The Sign Studio 2006 All Rights Reserved [Site Resources](https://www.thesignstudioonline.com/site-resources) | [Links](https://www.thesignstudioonline.com/links)