Southern California Sign Blog

Los Angeles Sign Company | Sign Development Programs

Posted by Julie and Chris Ramirez on Wed, May 22, 2013 @ 06:05 AM


Large institutions such as libraries, college campuses, hospitals and the like, will typically go beyond the traditional aspects of building construction or renovation and work with a sign consultant or fabricator to develop a specific sign program. This will consist of analyzing the floor plan to understand exactly how the building is being used, not only by the building owner and inhabitants, but by visitors who are able bodied and those with disabilities. A survey that includes way finding and accessibility will be taken into account, the types of signs required and their placement throughout the building must be considered. Many details go into this process which should be a collaborative one between the building owner, architect, builder and sign consultant.

The basics will include a complete site plan with tabular legend showing address, zoning, owner and tenant information, contractor, lot particulars and type and quantity of the proposed signs. Property lines, location of utilities, landscaping, parking stalls, street lines, utility poles, fencing, as well as existing signage, etc. must all be identified. Scaled elevation drawings will show the existing location of signs (whether being retained or removed) and will include the locations of the proposed signs.
Architectural elements will include:

• Compatibility of the signs with the design motif of the building
• Incorporating common design elements such as sign materials, colors, lettering style, etc.
• Consistency of the design to promote unity, continuity to prevent disarray and/or clashing features
• Compliance with local zoning and planning departments
• Public safety and regulatory concerns

If you have any further questions or need more information, please call us at (818) 843-9200 or send us an e-mail at


Sign Estimate

Topics: Outside Signs, Pasadena & Glendale Sign Company, Sign Development Program

LA Sign Co | Is Your Sign or Banner Competing? Can You See It?

Posted by Julie and Chris Ramirez on Wed, Mar 27, 2013 @ 06:03 AM

Signs Competing for Attention

Time Square Picture

Even if your sign looked good when it was alone on your computer screen, look what can happen when it lands in its final location, perched high up on a building. Your sign could lose impact when seen from the landscape of visual noise.

After walking through this scenario in Times Square, I asked some people if any one message stood out in their memory, to which they each replied "no". There was no "take away" message, no "call to action" that stuck in their minds after being exposed to this cluster of signage. Too many messages competing with one another do not result in a communication delivered to your audience.

When you are considering signage, or where to place a sign, take into account the surroundings it will be viewed in. You don't have to be considering a location like Times Square in New York. Even if you are designing signage for a tradeshow at a hotel or large hall venue, consider the competing signage and messaging that will exist there.

Design something that stands out amongst the visual noise. Don't just look at a design proof of your sign by itself only, but place it against a photo background of similar noise and distraction. This will help you see what needs to be done to get your message seen against a busy background.

A confused, unclear and unfocused sign is one that includes more information than is necessary.


Take the care to edit your message to its essential minimum-and think about the "white space" so to speak. Especially in a busy environment, such as a trade show or office lobby, you need to clear away a space so your message can be seen. It needs to "pop out" from the background scenery.

Where communicating an announcement or featuring a product, design your sign for quick, brief attention. Think about whether you want it seen at mid-distance or up close-or both.


In the "After" example above, the product is more visible and flows right into the text message. Before, it was sitting inside a white box by itself, not totally integrated with the whole.

As you can see, it's important to put some thought into how to best arrange any visual message.

If you have any further questions or need any help, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at


Topics: Outside Signs, Glendale & Pasadena Sign Company, sign advertising

Site Signs Are Great And Economic For Your Marketing Plan

Posted by Julie and Chris Ramirez on Thu, Apr 19, 2012 @ 06:04 AM

Site Signs Are Great And Economic For Your Marketing Plan

Site Signs are ideal for many uses!

Use yard and site signs to draw potential customers to your properties and let passersby know who is working on the site. From small identification signs to large leasing signs, yard and site signs attract attention and generate interest in your properties and services. Effective and affordable, yard and site signs get your message out.

Site Signs
Generate awareness and create interest for your properties with on-site signs. Ideal for construction sites or commercial businesses, large site signs colorfully convey your message and provide availability information so your prospective tenants or purchasers have all the information they need.
Site signs help you:

• Announce building projects.
• Identify your business.
• Show off your property before or after construction.
• Sell or lease space.
• Direct customers to your sales office.
• Show prospects what the end result will look like.

If you have any questions or need further information, please call The Sign Studio at (818) 843-9200 or send us an e-mail at


Site Signs


Topics: Site Signs, Marketing Signs, Outside Signs