Southern California Sign Blog

What Are the Most Common Sign Colors for Sign Design?

Did you know.......different colors and fonts appeal to different personalities, and if you really want signs that attract, you'll make an effort to understand to whom what color goes with your personality. Here are the most common examples and top 3 colors used:

Red: Red is exciting and active - it suggests boldness and efficiency, and is appetite-inspiring, hence McDonald's use of red (as well as yellows and oranges). As you can see, red especially appeals to "Emulators," or people who are sales-oriented and talkative. Red implies urgency.

Blue: Blue is the most widely used color in appealing to businesspeople and entrepreneurs called "Achievers." Blue is serene, suggesting wisdom, dignity, and stability, hence the wide use of blue by banks. Men prefer blue to red and are supposed to prefer blue to red because it is more restful to the eye. Blue is businesslike.

Green: Green and other earth-tone colors appeal to the vast group called "Belongers." These people are the "middle America" people - usually employees, family people, and definitely relationship-oriented. They enjoy green, browns and golds. Earth-tones are friendly.

If you have any questions or need further information, please give us a call at (818) 843-9200 or visit our website at www.signstudiola.com – You can also reach us by e-mail at info@signstudiola.com. 

NEED QUOTE

Different colors and fonts appeal to different personalities, and if you really want signs that attract, you'll make an effort to understand to whom what color goes with your personality. Here are the most common examples and top 3 colors used:

Red:  Red is exciting and active - it suggests boldness and efficiency, and is appetite-inspiring, hence McDonald's use of red (as well as yellows and oranges).  As you can see, red especially appeals to "Emulators," or people who are sales-oriented and talkative.  Red implies urgency.

Blue:  Blue is the most widely used color in appealing to businesspeople and entrepreneurs called "Achievers."  Blue is serene, suggesting wisdom, dignity, and stability, hence the wide use of blue by banks.  Men prefer blue to red and are supposed to prefer blue to red because it is more restful to the eye.  Blue is businesslike. 

Green:  Green and other earth-tone colors appeal to the vast group called "Belongers."  These people are the "middle America" people - usually employees, family people, and definitely relationship-oriented.  They enjoy green, browns and golds.  Earth-tones are friendly. 

If you are interested in more color analysis or color combinations, please give us a call at (818) 843-9200 or send us an e-mail at info@signstudiola.com

If you are looking for signage or even thinking of adding or replacing new or old signage, prepare a checklist after reviewing our "Letter Visibility Chart?"

Have you ever wondered what the readable distance for maximum impact is?  Have you ever wondered what the maximum readable distance is?  Is the maximum impact of reading time important to you (length of time letters are readable when moving?)  Have you looked over or discussed color combinations that have proven the most effective and the easiest to read? 

Remember, a good color selection can dramatically increase readability, especially when at a distance.   

Before you make any decisions, please review our "Letter Visibility Chart" and if you are confused or have any questions, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net.  Need Quote.