Southern California Sign Blog

Signs Los Angeles | The Importance of Signs and Advertising!

Posted by Julie and Chris Ramirez on Wed, Aug 31, 2011 @ 06:08 AM

Your sign is your best employee!

The first impression is the only impression.  We’ve all heard that song before. And you can’t change that first impression even if you tried; it’s what people hear and see and remember.   That’s why your signage is so important.   

That’s what a sign should do.  It should scream from the rooftops.  It should grab your attention like a great billboard in the sky.  “Here we are!  Look at what we have!”

A sign can speak volumes about your company, products and services.  So what you definitely want is a sign that actually speaks to the customers and says, “Hey…look at me and remember me!”  You want a sign that speaks personally to each person who sees it, enticing them to come in, look around, you’re welcome here, because customer loyalty is a great value in business and when your sign is readily recognizable, long term success is almost assured.

You want signage that introduces you and shakes the hands of those passing by.  Remember that a sign works and speaks for you twenty-four hours a day, three hundred and sixty-five days a year, absolutely making it your best employee ever!

Take a ride in your local area.   Start noticing signs just where you live, and you'll realize that you can’t look anywhere without seeing one.  So why not make yours stand out among the rest?  Why not make your company’s first impression the lasting impression?

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

Signs As a Marketing Tool Image

Topics: Signs and Sales, Banners, Advertising Signs

Signs Los Angeles | Signs and Banners = Sales!

Posted by Julie and Chris Ramirez on Tue, Aug 30, 2011 @ 06:08 AM

Signs, Banners and Sales!

Have you considered how new customers find your business or learn of your product?  There are many types of advertising and ways to grow your business; direct mail, social media, print ads, the Internet, and word of mouth are all effective ways to find exposure.  Yet none of these outlets are as prevalent, or permanent, as well constructed, thoughtful custom signs.  

Signs are one of the most effective, efficient, and cost conscious forms of media available to businesses.  Signs advertise to people passing your establishment who normally may not know of your business or products.  Signs tell people what you are selling, promote your brand, and are directly focused on the trade of the business.

Signs are affordable - if you compare the cost of signs to other advertising media, a well designed, on-site sign is quite inexpensive.  

Signs are for everyone - the use of signs is practical because reading signs is beneficial.  People read to remember and they retain the information on signs for future use.

Signs are on the job 24 hours a day, seven days a week - this can be considered non-stop, repeated messaging about your business, brand, and product.  Every time a customer passes your business, they see your sign; the simple message repetition will help them learn and think favorably of your business.

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.

Custom Signage Image

Topics: Signs, Banners, Advertising

Los Angeles Signs | Marketing Your Business With Banners and Signs!

Posted by Julie and Chris Ramirez on Sat, Aug 27, 2011 @ 06:08 AM

Marketing Your Business With Signs and Banners!

No matter what your business is an economical and long lasting way to market your company is with the use of signs and banners.

With so much competition in the marketplace signs should stand out and be welcoming. Signs should give the customer an idea of what's behind the sign and hopefully what kind of experience they should be looking forward to. Signs should also catch the eye and become unforgettable. As a sign is often the first opportunity we have to market a business, we should try to get everything we want to express about our business into the sign. A great sign is probably the best investment in your company's advertising budget!

Banners are lightweight and easy to carry or ship to trade shows because they roll or can be flat packed taking up little space. Banners are a fun way to market your company or business. Because of the relative low-cost, banners can be replaced as business changes, you can always have your latest best seller on a banner. A well placed, bright and informational banner can bring a lot of business to your booth at a trade show. Banners can also be used to advertise specials or promotions.

Working with a good design team who understand your needs will enable you to create the signs and banners that will help your business grow.

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.
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Banner Sign Images

Topics: Signs, Banners, Advertising, Marketing

Los Angeles Signs | Drive Sales With High Quality Custom Signs!

Posted by Julie and Chris Ramirez on Wed, Aug 24, 2011 @ 06:08 AM

YOU NEED TO DRIVE SALES WITH HIGH QUALITY CUSTOM SIGNAGE!

Do you need more business? Is your client base dwindling, in need of a drastic overhaul or just needs to increase? Are referrals and other marketing techniques not permitting customers to provide you with the necessary sales to increase your profits exponentially? Well, the solution to your problem may be the exciting, innovative and customized signage The Sign Studio creates.

One of the best ways to drive sales dollars at any business is to market in a manner that is consistent with the standard of quality and expectations of the company. The Sign Studio uses high quality techniques and services that will take your business to the next level. With innovative, thought-provoking and eye-catching graphics, your business will be given a dynamic, visual platform that will drive sales.The Sign Studio provides a myriad of signage that can be customized to meet the needs of any business. State of the art techniques are implemented to provide the highest quality orders. Custom creations are readily accessible as well in the form of graphic design. From banners to site signs to window graphics to vehicle graphics and monument signs, one or all of these types of signage can be created and utilized to advertise your business.

The Sign Studio will provide your business with the catalyst it needs to drive sales and increase profits. Place your order today!

If you have any questions or need assistance with anything, please give us a call at The Sign Studio (818) 843-9200 or send us an e-mail at info@signstudiola.com.
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Topics: Outside or Inside Signs, Custom Signs, Banners

Los Angeles Signs | Custom Banners......get your information out!

Posted by Julie and Chris Ramirez on Mon, Jul 18, 2011 @ 06:07 AM

CUSTOM BANNERS...Get the information you need!

Banners & Hanging Systems from The Sign Studio

Banners are a powerful, yet economical, way to bring attention to your business, project or special event. You can reach thousands of viewers with banners made in our state-of-the-art facility. Whether you need a single banner or a thousand, we can produce your order. We have no size or quantity restrictions. We can fabricate your banners utilizing one or more of the following production methods.

• Digital Printing
• Flat Bed Printing
• Computer Cut Vinyl Lettering and Graphics

Material Selection

We carry an extensive inventory of substrates and will assist you in choosing the most suitable material for your project.

Vinyl
Nylon, Cotton, Satin, Canvas & Polyester
Mesh
Custom Fabrics

Finish Selection

Choose from a variety of custom finishes:
Hemming
Webbing
Pole Pockets
Rope Ties
Heading Tape
Velcro
Grommets
D-Rings
And More

Hanging Systems & Hardware

We offer a wide selection of hanging systems and hardware for all of your display needs. Follow this link for more information. http://www.thesignstudioonline.com/exhibitors-handbook-/

Banner StandsOur premiere indoor/outdoor banner stands are portable, lightweight, and available with a special carrying case. The premiere stands are adjustable up to 10' wide and 10' high.

If you have any questions or need further assistance, please give us a call at The Sign Studio  (818) 843-9200 or send us an e-mail at info@signstudiola.com

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Banner Stands

Topics: Custom Banners, Banners, Advertising

Signs Los Angeles | Signs, Posters and Banners!

Posted by Julie and Chris Ramirez on Mon, Jul 4, 2011 @ 06:07 AM

Signs, Posters and Banners

At The Sign Studio, we can help you design and print the perfect indoor or outdoor signs, posters, banners, charts, or oversized photos to grab your audience's attention and communicate your message loud and clear. Large, eye-catching signs, posters, banners and displays appeal to customers and deliver your message more effectively.

Signs, Posters and Banners Are Used Everywhere and By Everyone
• Retail/restaurant
• Corporations
• Community groups
• Educational institutions
• Political organizations
• Lawyers
• Dentists
• Real estate agents
• And more!

Why Use Signs, Posters, and Banners?
Signs, posters and banners can help you build brand awareness and brand loyalty, generate leads and retain customers. Whether you're a retail store, small business, or corporate marketing, training or human resources department, we can help you with sales promotions, window and store signs, presentation support, or trade show and event marketing.

Like everything we do at The Sign Studio, we use the latest equipment for the sharpest resolution in black and white or color to create the greatest impact, giving you the greatest return on your investment. To customize your message, you can choose from an almost endless selection of sizes, and print on paper, cloth, vinyl, canvas, or any number of other materials. We even laminate, mount, add grommets or help you with any other type of hanging or assembly.

Have a big idea, or need us to help you with one? It's easy to make a big impression with signs, posters and banners by The Sign Studio!

If you have any further questions or need any help, please give us a call at (818) 843-9200 or send us an e-mail at info@signstudiola.com.

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Topics: Posters, Signage Advertising, Signs, Banners

Los Angeles Signs | BANNERS & FLAGS - Powerful Attention!

Posted by Julie and Chris Ramirez on Wed, Apr 6, 2011 @ 07:04 AM

Banners & Flags

Get your message across with big, bold banners and flags. At The Sign Studio, our banners and flags provide a powerful way to draw attention to your product, event, business or organization. Whether displayed indoors or outdoors, hanging or in stands, there is no better way to make an impact. Durable, flexible and portable, banners and flags keep working for you—again and again.

Banners-Indoor

Attract new customers and grow sales with one of the most cost-effective advertising methods available. Banners are seen, read and acted upon over and over again each day. Whether you want to create product awareness, introduce special pricing, promote an event or draw visitors to your tradeshow booth, colorful indoor banners are a sure way to make an impact and generate excitement.

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Banners-Outdoor

Draw attention and awareness to your business or organization—or promote an event, product or service—with high-impact outdoor banners from THE SIGN STUDIO.  Highly visible everywhere you go, banners are a versatile, durable and affordable way to get noticed, even from a distance.

Flags

Make a statement with colorful flags from THE SIGN STUDIO.  Whether you want a polyester pennant string, a company logo or a grand patriotic flag, we offer a wide variety of flags to meet your needs. Choose from a range of sizes, materials, colors and designs, all made to be durable for use indoors or out.

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If you have any questions or need further information, please contact THE SIGN STUDIO at (818) 843-9200 or e-mail us at thesignstudio@sbcglobal.net

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Topics: Sign & Banners, Banners, Flags, Penants

Los Angeles Signs | Create Sign Banners that get your ATTENTION!

Posted by Julie and Chris Ramirez on Mon, Apr 4, 2011 @ 07:04 AM

HOW TO CREATE SIGN BANNERS that catch your ATTENTION!

Here are some statistics about basic color combinations, font styles, margins and graphics usage in successful banners.
Since the primary goal of a banner is to grab the viewer's attention and then communicate a message, the banner should be readable and visually attractive. The following steps are a good place to start to create an appealing and attractive banner, and to maximize its effectiveness.

1. Choose appropriate font styles.
Avoid using more than two type styles on a banner. The more fonts used, the harder it is to read. Sans serif fonts like Helvetica, Futura and Antique Olive are the easiest to view from a distance. They should be used for the primary message on your banner. Likewise, serif fonts such as Goudy, Benguiat or Times are appropriate for a secondary message. Fonts such as Old English Text or Engraved are almost impossible to read correctly from a distance and should only be used when the viewer is stationary for a period of time (such as in a conference hall, meeting room or retail store) to be able to absorb the entire message at their own pace.

Take into account the type of business or event where the banner will be used. A bridal shop or beauty salon banner can be dressed up with a script font such as Brush or Commercial Script; however, these fonts would be out of place in an auto parts business.

Also, try to stay away from using all upper case lettering on your banner. It can be used for one word or a line of text for emphasis, however, it takes the human eye longer to read and process words in upper case.

2. Use Graphics Appropriately
Logos, clip art, borders, etc. can effectively be used to grab the viewer's attention, but should not overpower the sign's main message. If the viewer is only concentrating on the cool clip art or graphic, the message has been lost.

As a signage professional, we have already developed an eye for what works and what doesn't so if you need our help or have any questions, please give us a call. As you drive around your community, look around at all the banners grabbing for your attention. Notice the ones that stand out. Mentally take a note about one or two elements of the banner design that grabbed your attention in the first place.

3. Consider viewing distance and viewing time.
"How far away will the banner be from the viewer?" If a grand opening banner will be on the front of a business with a large parking lot between the storefront and the street, the letter height must be large enough to be viewed by drivers on the street. Also, keep in mind that a driver only has about 1.5 - 3 seconds to read a message while in motion. The chart below will help determine the correct height vs. viewing distance.

Banner Distance Chart 

4. Use effective color combinations.
The following chart shows the most readable and successful color combinations in order of viewing effectiveness. Color combinations with high contrast between the background and letters are easier to read and can be viewed from greater distances. Always consider the type of business or event when choosing colors. Pink, purple, teal and orange colors aren't shown on this chart, but still can be used for certain holidays, special events or parties.

Banner Color Chart

5. Banners need margins and white space.
Margin widths are usually the most abused spaces on a banner. Common errors include stretching letters and graphics to fill the entire banner to the edges, or the text and graphic is too small for the sign and the margins are too big. A general rule of thumb is to have the top and bottom margin be 10% of the height, and right and left margins be at least as wide as one of the banner's main font character width. For example, a 48" sign should have a 4.8" top and bottom margin. A three-foot wide banner should have at least a 3" margin on the top and bottom. Avoid filling the empty spaces of the banner with graphics. White space helps keep the viewer's eyes concentrated on the text.

Although these are good general guidelines, they might not always produce desired visual results. Use your own discretion and intuition. Creating attractive and effective signage is essential.

If you have any further questions or need The Sign Studio to design your banner or signage, please give us a call at (818) 843-9200 or send us an e-mail at info@signstudiola.com.

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BANNERS & RETRACTABLE Banner Stands

Topics: Sign & Banners, Banners, Design Banners

Los Angeles Signs | Signs Are Your Marketing Tool!

Posted by Julie and Chris Ramirez on Wed, Feb 16, 2011 @ 07:02 AM

SIGNS AS A MARKETING TOOL!

Have you considered the impact that your sign has on your business?Let's discuss what signage can do for your business, and how signs can be used to your advantage.

Introduction
Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs, tell people who you are and what you are selling.
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.

What Is a Sign?
A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. signs are the only form of mass communication directly available to everyone - they are the people's street communication system.

What Signs Can Do for Your Business
 - Signs perform three major communications functions for your business; they give information and direction, provide a format for street advertising, and build your image.
 - Signs Give Information About Your Business and Direct People to Your Business Location.
 - Signs index the environment so people can find you. This is especially true for travelers, new members of your community, and impulse shoppers who may be on a journey to purchase a particular good or service which you sell. Americans are mobile. Each year 40 million of us travel over 1.7 trillion miles by automobile and approximately 19 per cent of us change our place of residence. A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customer.
 - Signs can correct a poor location by substituting effective communication for poor site characteristics. If your business is located on a site which is not visible or in a building which does not correspond with the goods or services offered, your sign can overcome this disability. For example, most buildings are not built to conform to the design needs of any particular type of tenant. Without an effective sign it is often impossible to determine what type of business is being conducted in a given building. In addition, when your site is located off a busy traffic artery or in an area which is not easily accessible your sign can communicate to people who are passing on a busy street several blocks away. If you are located off a busy freeway but far from an exit, your sign becomes your main device for directing people to your business. High-rise signs are used when a business is located away from potential customers' normal pathways of travel.

Signs Are Street Advertising
Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase.

Street advertising also helps people develop a memory of your business name and the products and services you sell. People tend to buy from businesses they know.

Signs can build an image for your business and help you identify with the market segment you are trying to reach.

Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in.

The Advantages of Signs
On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.

For further information or if you have any questions, please contact The Sign Studio at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net

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The Sign Studio Image - Signs As A Marketing Tool

Topics: Marketing Signs, Banners, Billboards and Advertising

Burbank Signs | Retractable Banners - Stand out at your next Event!

Posted by Julie and Chris Ramirez on Wed, Jan 19, 2011 @ 07:01 AM

Stand out at your next trade show or event with retractable banners from THE SIGN STUDIO!

Our retractable banner stands are an easy, cost-effective promotional solution. All of our retractable banner displays are constructed in eco-friendly facilities and are even recyclable once they've reached the end of their life.

THE SIGN STUDIO offers several banner stand models in both standard and economy categories to suit your needs and wallet!

Our standard family of retractable banners is a group of high-quality, rigid retractable banner stands made in the USA from the finest materials. These retractable banners feature molded end plates and a three-piece bungee corded pole. Our standard models stand 83.25 inches tall and are available in widths of 31.5 inches, 35.5 inches, and 39.25 inches. Double-sided retractable banner displays are also available.

Our economy line of retractable banner stands are a low-cost alternative to our standard roll up banner stands. THE SIGN STUDIO's economy models are functional and reliable, but use lighter weight materials and simpler construction to save you money. These portable banner stands are produced by a handful of independent retractable banner and display producers from all across Asia. Two economy models are available to fit your needs and your budget: our single-sided model measures 31 inches wide and 77.5 inches tall, while our double-sided retractable banner is 32.75 inches wide and 78.25 inches tall.

If you need help with your graphics, let the experts at THE SIGN STUDIO design it for your, just sit back and wait for your layouts to review via e-mail. It's that simple!

Retractable Banner Stand
If you have any further questions or need more information, please call us at (818) 843-9200 or send us an e-mail at thesignstudio@sbcglobal.net.

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Topics: Los Angeles County CA, Retractable Banner Stands by The Sign Studio in Bu, Trade Show, Company Events, Banners