Southern California Sign Blog

What Are the ADA Signage Rules for Parking and Drop-Off Areas in Los Angeles?

Posted by Julie Ramirez on Fri, Oct 24, 2014 @ 06:10 AM

ADA Compliance Signs for Parking Lots Los AngelesThe ADA sign rules for parking and drop off areas in Los Angeles can be quite confusing for the layperson to understand. The regulations are packed full of legalese that have lead many frustrated business owners to just give up on the whole idea of being ADA compliant. However, with the potential lawsuits and lost business, this can be a costly mistake. To help you understand the rules, we have put together this simple guide.

Marking Parking Spots

People with disabilities should be able to arrive at a building, approach it, and enter it just as easily as everyone else. There must be at least one route of travel that is accessible for everyone, including people with disabilities. According to the City of Los Angeles Department of Building and Safety, some of the requirements for identifying accessible parking spaces are

  • A reflectorized sign must be used to mark each parking space reserved for people with disabilities. This sign must be posted on a permanent basis in a spot that is visible from or adjacent to each space or stall. The sign must consist of the International Symbol of Accessibility in white on a dark blue background. The sign must be at least 70 square inches and be placed at a minimum height of 80 inches.
  • ADA Signage Rules for Parking Lots Los AngelesAt the interior end of the parking space, signs identifying accessible parking space can be centered on a wall. Additional language or an additional sign that says “Minimum Fine $250” should be below the accessibility symbol.
  • Also below the symbol of accessibility, an additional signs that says “Van Accessible” should be added to van accessible parking spots. Once a vehicle is parked in a space, the sign should still be readable, so it should be placed accordingly.
  • At each entrance to off street parking facilities, a sign stating the following must be conspicuously placed: "Unauthorized vehicles parked in designated accessible spaces not displaying distinguishing placards or special license plates issued for persons with disabilities will be towed away at owner's expense. Towed vehicles may be reclaimed at____________ or by Telephoning_____________."

Drop-Off Area Signs

ADA Drop off area signs Los AngelesFor drop-off areas, the majority of regulations have to do with how much space is provided for loading and unloading. There are also specific regulations for ramps. The signage requirements are focused on helping those with disabilities find their way to accessible entrances. For example, all inaccessible entrances must have signs that indicate where the closest accessible entrance is.

All of the requirements for ADA signage are beyond what one can fit into a blog entry, but hopefully, this gives you an idea of what type of requirements there are. To ensure you get all of the right ADA signs, Los Angeles business owners should consult with a commercial signage company. They will have the experience needed to make certain you are up to code.

The Sign Studio works closely with a Certified Access Specialist (CASp), who can identify all that is needed to make your building ADA compliant. To learn more, contact us today.

 

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Topics: ADA Signs Los Angeles, ADA sign rules for parking lots Los Angeles, ADA rules for drop off areas Los Angeles

What Is Digital Printing?

Posted by Julie Ramirez on Wed, Oct 22, 2014 @ 06:10 AM

Digital Printing Los AngelesNearly three decades ago, the printing industry was revolutionized with the introduction of consumer inkjet and laser printers. Before that, the only way to reproduce documents was through offset printing. These days, digital printing technology has improved to the point where any image can be reproduced with sharp preciseness. But, how does it work? Read on to learn more.

Defining Digital Printing

The broad definition of digital printing is any reproduction method that uses dots or pixels and electronic files to produce an image using toner, inkjet, ink, or other pigment or dye based imaging system. Each sheet can contain a different image, and a digital print required no set up sheets, since a digital printer does not rely on a press plate to carry an image. Instead, it redraws the page image for each print; as on a banner for instance.

Large format printing Los AngelesThere are a variety of advantages to digital printing. Los Angeles businesses can get custom work done at a reasonable price, since the image does not need to be re-drawn on each page. This feature facilitates on demand printing for manuals and books, just in time inventory management based on short run lengths, and the use of personalization in marketing.

How it Works

The digital printing process starts with the creation of the images and words that will be printed. This is the document file. The file is converted into a raster graphics image, regardless of the program that is used to design the file and any of its components. A grid of x and y coordinates on a display space is known as a raster. The coordinates to be illuminated is determined by the raster image file.

Since it contains information that is directly mapped to the display grid, you may be more familiar with what raster image files are more commonly known as: “bit map.” Examples of raster image file types are TIFF, JPEG, BMP, and GIF files. You have likely heard of the phrase “ripping.” This gets its name from raster image processing (RIP), a process that must be performed to convert a file into a raster image file, which the digital printer can read.

Its Role in the Signage Industry

Digitally printed banners Los AngelesWhen it comes to digital printing, commercial signage companies typically use what is called large format printing. Los Angeles business can benefit from large, or wide, format printers because they typically render precise images on a variety of materials.

At The Sign Studio, we use state of the art wide format digital printers to print directly on sign material, such as vinyl. We are able to take any image files you have, like your company logo, and render them perfectly on any sign you want made. In addition, your company colors can also be precisely matched with the large format printer. This is usefully for brand consistency: you want all of your marketing materials to have the same fonts, colors, and logos, so you can build your brand recognition.

Now that you know what digital printing is and how it is utilized by the signage industry, feel free to contact us if you would like to utilize this technology to build your brand and promote your business.

 

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Topics: What is digital printing Los Angeles, Large format printing Los Angeles, Digitally printed Banners Los Angeles

Types of California ADA Compliance Signs

Posted by Julie Ramirez on Tue, Oct 21, 2014 @ 06:10 AM

Types of ADA Compliance Signs CaliforniaIn 1990, Congress passed the Americans with Disabilities Act (ADA). With the passage of this act, it became federal law that every business and property owner that serves or accommodates the public must make their premises accessible to the disabled. Without dealing with disability access, running a company is complicated and time consuming enough. However, the issues of ADA compliance still must be addressed.

This issue is more difficult to address in California, the strictest state when it comes to ADA compliance. Fortunately, many of the regulations set forth in both state and federal laws can be met by simply placing easy to read signs in appropriate spots. This is where The Sign Studio can help out.

ADA Compliance Signs for California

ADA Signs Los Angeles CAThere are specific requirements for precise types of exterior and interior signage set forth in the ADA. Some of these laws include:

  • Mounting height and location is specific to the type of sign
  • Character height must be sized according to the viewing distance from which they are to be read
  • Symbols may be required to accompany text
  • Signs must have a non-glare finish
  • Typestyle must be sans serif with contrasting colors, such as dark characters on a light background or vice versa

Grade II Braille

There are many interior signage types that also require the addition of Braille as well as following the above requirements. Braille is the raised dots that accompany the tactile text of a sign. In buildings where the public has general access, stairways, exit routes, restrooms, handicap access points, room signs, exits, and other permanent signs are required to have raised number or letters with corresponding Braille characters and even pictograms on occasion.

We Can Help

California ADA compliance signs are our specialty. We have a full line of standard signs in stock. Or, we can make custom signs for your company. This is generally the better move, ADA Braille Signs Los Angelessince custom signs can be made to precisely match your business’s colors and can potentially include your company name and logo. This is helpful in branding your enterprise and helping build trust and convert sales.

Are you unsure about what signs you need to be compliant? No problem! We work closely with a company that is certified through California’s Certified Access Specialist Program. A trained professional can go through your building and determine exactly what needs to be done to make it compliant. With that information, we can determine what signs are appropriate.

Is Becoming Compliant Expensive?

Braille II interior signs Los AngelesMany businesses avoid updating their building to be compliant because they are afraid of the costs. This is dangerous. First of all, potential disabled customers and employees and their advocates will be turned off by your company thus hurting sales. Secondly, you leave yourself open to potential lawsuits. Lastly, we offer ADA compliance signs made from an array of material that fit just about any budget.

If you are ready to make your business friendlier to those with disabilities while also avoiding potential lawsuits, you could buy California ADA compliance signs online, or you can contact The Sign Studio and know for sure that you are getting precisely what you need.

 

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Topics: Types of ADA Compliance Signs Los Angeles, ADA Signs Los Angeles, Braille II Signs Los Angeles

ADA Signs or aka Americans with Disability Act Signs Help Businesses

Posted by Julie Ramirez on Mon, Oct 20, 2014 @ 06:10 AM

ADA Signs or aka Americans with Disability Act Signs Help Businesses

No matter your business or the property you own, if you have guests you are going to receive individuals with all sorts of different physical conditions. These different conditions might require some assistance in determining where to go and what entrances lead to wear. Simple, easy to follow signs are essential for your facility, as not only does it allow anyone who visits your store or place of business the ability to find their desired location, but it also ensures they can retain their self respect and not have to continually ask for assistance and instructions. Providing this small amount of assistance through appropriate signs can greatly improve your interaction with your clients and visitors, which makes them feel more comfortable with your building, in turn increasing the chances of them returning for repeat business with you and your company.

Some of the different signs you can consider include but are not limited to:

- ADA signs

- Restroom handicap signs

- Braille signs

- Title 24 Signs

ADA signs

ADA, or Americans with Disability Act, is a specific act pact inside the United States to ensure individuals with a disability are able to receive fair treatment and services throughout the country, regardless of the condition they are in. ADA signs are going to allow visitors to your facility, no matter what ailment they might have, navigate through your place of business and fine the necessary services they are seeking. This includes handicap parking signs, directional walkway and ramp signs, not to mention traditional bathroom and facility signs. All of these signs are designed not only to instruct anyone who visits your facility, but those with a disability, so they can freely and easily make it from the parking lot to the interior of the building, all without issue or other problems.

Restroom Handicap Signs

It is important to let individuals know if a bathroom is handicap or not. Someone should not have to wait outside of the bathroom in order to find out if it is handicap accessible or not. With the handicap restroom signs, it is going to allow someone to simply walk up to the bathroom sign and know instantly if they are able to gain access to the restroom or not and if they need to continue looking for a different bathroom. These signs are simple and easy to put up and it does not draw any special attention to it. However, it does allow those with the need of a handicap bathroom the ability to identify such a bathroom and locate one that meets their specific needs.

Braille Signs

Braille is a requirement in many states now and it helps keep your facility compliant with these laws and regulations. It also helps those who have visual disabilities to ability to quickly and easily determine what the door leads to and what they will find on the other side. This way, by the simple addition of braille to the signs, someone can determine what kind of bathroom it is, the room number, what is located behind the door and where they might find a specific service. All of this is designed to help ensure the individual can remain confident in where they are traveling to and what they are looking for.

Title 24

Title 24 covers a large range of areas for your building, but you must comply to everything located inside of Title 24. This includes your signs, the information placed on the signs and how it is used. By receiving Title 24 compliant signs, you can rest assured that everything inside your building is up to code. 

For further information needed for businesses, please refer or download: 

Handicap Accessible Parking -   Info Bulletin / Public - Building Code

ADA Information For Small Businesses

ADA CHECK LIST DOWNLOAD

If you have any further questions, please do not hesitate to call The Sign Studio at (818) 843-9200.   

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ADA Sign Quote

 

Topics: ADA Signs, Tactile Braille Signs, restroom handicap signs, Title 24 Signs

LA Signs / Banners | 3 Top Tips for the Organization of Any Event

Posted by Julie Ramirez on Mon, Oct 13, 2014 @ 06:10 AM

LA Signs / Banners | 3 Top Tips for the Organization of Any Event

Events are typically planned for the main purpose of bringing people together. An event can be used to celebrate a special occasion, bring awareness to an organization, or help promote a company, or group of companies. Events can span the course of a few hours to a few week, can they can be lavishly planned or planned on a low-budget. Events can also be held at nearly any location, such as the park, hotel, restaurant, convention center, theater, community center, country club, or the city street with the right permits.

No matter what type of event you are planning, where you will hold your event or what your budget for the event is, there are several tips that can help you plan the perfect event for your guests. Below is a look at the top three tips to keep in mind that will help you with your marketing event planning.

1. Decide on the Details

The first thing you need to do when marketing event planning is to start making some of the basic decisions. For example, you want to start by create a workable budget for the event. You also need to make all the main decisions, such as when and where you will have the event, the main purpose for the event, select a theme for the event, create a guests list unless holding a public event, and determine if you will have any prizes. All of these decisions should be determined early on in the planning process.

2. Create a Master Checklist

After the details have been determine, you can start creating your master checklist to be used for the event. This list should include everything you need have accomplished before the event takes place. Be sure to check each thing off the list as it is completed and right down the name of anyone you assigned a task to complete. This will help to make sure that you do not forget anything for the event. You should also create a detailed checklist that can be used before, during, and after the event to keep everything on schedule.

3. Promote the Event

No event would be successful if you do not put time into promoting the event. Before the event takes place, you need to get the word out about the details.the best way to promote your event is to use visual marketing signage. Large banners and sign can be a great solution to this problem, along with flyers and mailers that contain the details of your event.  

However, your event marketing with signage does not stop when the event starts. You also need to use promotions during the event, too. Consider using giveaways with your company’s logo or having the staff wear a special events t-shirt that displays your company name.  Promotional, informative and safety signs can be used during the event to help remind guests as to the main purpose of the event.

Preplanning is the key to having a successful event, so that earlier you start planning and the better organized you are, the smoother the event will run. Remember the importance of event marketing with signage and to order your signs early to have everything in place before and during your event. Immediately after the event, it is important that evaluate how successful the event was and to determine if there was anything you could have done better. This will help you when planning future events and will make the process easier. 

For more information, please see our Exhibitor's Handbook.   For all other inquiries, please call The Sign Studio at (818) 843-9200 or send an e-mail to Info@SignStudioLA.com. 

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Topics: Marketing and Event Planning, Visual Marketing Signage, Event Marketing with Signs & Banners

Los Angeles Sign Company | In Stock ADA approved Signs

Posted by Julie Ramirez on Mon, Oct 6, 2014 @ 06:10 AM

Los Angeles Sign Company | In Stock ADA approved Signs

The Americans with disabilities act protects individuals with a disability,who are qualified,  from being discriminated against by employment agencies, government, private employers, and labor unions. A qualified individual with a disability is able to perform task in a work environment with or without accommodations. Reasonable accommodations made for an employee with a disability includes making a place of business accessible for the person to use. This also involves making certain adjustments to the schedule. Modifications to equipment, devices and examinations are included. Policies, trainings and interpreters are also part of the modifications. Modifications in a facility includes proper sign usage for a person with a disability. 

Requirements for ADA signs

There are certain requirements that ADA signs must meet. Some of these requirements include typography, tactile typography, locations, and mounting heights. When it comes to the typography on the signs, ADA  requires that an acceptable font to be used on all upper case and the font should be raised at least at 1/32". The tactile characters must be san serif. You are not able to make the font italic, oblique, or over decorate it. It is important that the character proportion of the width of the "I" be at 15 percent of the letter height. The width of the "O" should be anywhere from 55 and 110 percent of the height of the upper case "I". You may also want to know that the copy height of the tactile information be at a limit of 5/8 inch and 2 inch. Also the tactile spacing be at a minimum of 1/8 inch and the maximum amount allowed is four times the stroke width. Spacing between the lines of copy have to be at a minimum of 135 percent and the maximum is at 170 percent of the "I". Braille should be placed underneath the characters. The shape of the braille must be rounded. The grade 2 braille must meet dimension and capitalization ADA standard requirements for accessible design. Some of the tactile typography fonts allowed are Arial, BAV Garde_Normal, Frutiger_Normal, Futura Book, Heletica Neue_Roman, and Myraid Pro(MP). The permanent locations of ID signs should be located at the doorways. Only if there is no room can a sign be placed at the nearest adjacent wall. Signs on double doors have a couple of ways that it can be mounted. One way is that the sign be placed on the door that is not being used. If both doors are being used then the sign should be placed on the right to the door at the right. If the right hand side is occupied with other items, then the nearest adjacent wall will do. Signs are to be mounted at a 48 inches to 60 inches above the ground. 

Symbols on ADA signs

Symbols for visual information is also a ADA requirement. The symbol should be located within 6 inches of  a vertical void and the background should not contain a non-glare finish. Braille and characters cannot occupy the same space as the pictograph. Color should contrast with the raised characters to make it legible for individuals with low vision. It is recommended that international symbols are used. For example the famous wheel chair accessibility symbol. Rest room signs must have a 1/2 inch foam tape. This is to separate the pictogram from the font and on a unisex to separate the male and female symbol. A reflective handicap sign for a parking space must be placed 60 inches above the ground, which is measured from the ground up. It is important to meet and be compliant with the ADA standard requirements.

For further information pertaining to businesses and ADA Compliance, please download the following: 

Handicap Accessible Parking -   Info Bulletin / Public - Building Code

ADA Information For Small Businesses

ADA CHECK LIST DOWNLOAD

If you need a quote or need further information, please call (818) 843-9200 or send an e-mail to Info@SignStudioLA.com 

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ADA Sign Quote

 

Topics: ADA Signs, Tactile Braille Signs, restroom handicap signs, Title 24 Signs

Banners Attract Customers and Grow Sales from Sign Studio LA

Posted by Julie Ramirez on Mon, Sep 29, 2014 @ 06:09 AM

Banners Attract Customers and Grow Sales from Sign Studio LA 

You can get your message out to the public in a manner that grabs their attention and familiarizes them with your business on banners. This is a great way for you to introduce yourself to the community in an affordable and effective manner. Banners can be displayed both indoors and outdoors without much concern over weather conditions. Whether you decide to display indoor banners or outdoor banners, the banner installation process is extremely simple. They are versatile and you have the ability to display them in a manner which works best for your needs. Banner installation can be done so they display vertically or horizontally, as well as hanging or be portrayed in stands.

Benefits of Indoor Banners

Indoor banners will help you attract new customers and increase your sales without much added effort on your part and with minimal expense. Each and every day banners are seen and reacted upon countless times. They will help you to create brand awareness, advertise specials, promote up and coming events, and draw new customers into your shop, booth, or business location.

Benefits of Outdoor Banners

The banner installation process for outdoor banners is much simpler than many think. These banners will draw immediate attention to your business and help your name to stick in their mind. One of the great things about outdoor banners is they can call attention to your business from a great distance and this means you can get new customers who may not have learned of your business any other way. Outdoor banners are designed in a manner which allows them to withstand a good amount of harsh weather conditions.

Custom Banners

Custom indoor banners and outdoor banners allow you to display your logo in a large manner. You can also include the message you want to get out to potential customers. You will be able to choose from a variety of styles, shapes, sizes, colors and designs. This gives you the ability to display banners that get the message out to the public in the manner you want. You can go simple with a polyester pennant string or you can go big with a large banner with a huge logo or message. Either way, the banner installation process is simple and your message will be seen by many. When you get a custom banner you will begin to see fantastic results as new customers take notice and begin to act upon the attention your banner is causing.

Choosing the Right Banners for Your Needs

When you are looking for indoor banners and outdoor banners, you want to go with a company you can count on to get your message across. This is why you should contact The Sign Studio where you will receive excellent service from Julie, Bill, and Chris. This team is dedicated to offering indoor banners and outdoor banners that help companies to grow their customer base and get their name out there. You will quickly see what it is that has made the team at The Sign Studio the obvious choice for so many and a great choice for your banner needs. They help you with everything from the beginning stages of designing your banner to banner installation. They do this all while being more than helpful and going that extra mile to make sure you are pleased.

For further information please call (818) 843-9200 or send an e-mail to Info@SignStudioLA.com 

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The Sign Studio also specializes in the following: 

ADA Signs, Banners, Sign Company, Restroom Signs, Parking Signs, Handicap Signs, Large Format Printing, Logo Design, Coroplast Signs, Aluminum Signs, Exterior Signs, Interior Signs, Lobby Signs, Electrical Signs, Vehicle Magnets, Mesh Banners, Heavy Banners, Back-lit Signs & Prints, Sign Installations, Sign Maintenance, Sign Permits, Architectural Signs, Pole Signs, Monument Signs, A-Frames, Traffic Signs, Digital Print Signs, Construction Signs, Sandblasted Signs, Real Estate Signs, Trade show Signs, POP Signs, Metal Signs, Window Lettering, Sign Fabrication, Dimensional Sign Letters, Light Boxes, Vinyl Letters, Channel Letters, Menu Boards, Cast Bronze & Aluminum Metal Plaques, Acrylic Signs & Letters, Regulatory Signs, Warning Signs, Street Signs, Specialty Signs, Outdoor & Indoor Signs, Evacuation Maps & Signs, Braille Tactile Signs, OSHA Compliant Signs, School Signs, Project Signs, PVC Signs, Post & Panel Signs, Sign Service & Repair, Graphic Design, Directory Signs, Wayfinding Signs, Handicap Signs, Exit Route Signs, Electrical Rooms Signs, Code & Safety Signs, Pylon Signs, Retail Signs, Retractable Banner Stands, Banner Frames, Step & Repeat Banners, School Signs, Fire Extinguisher Signs, Modular Signs, Danger Signs, Warning Signs, Cabinet Signs, Commercial Signs, Industry Signs, 3D Signs, Los Angeles County Sign Company, Burbank Sign Company, Glendale Sign Company, Pasadena Sign Company, Title 24 Signs

Topics: Banner Installation, Outside Banners, Indoor Banners, Banners

Difference between ADAAG and Ca Braille – Grade 1 & Grade 2 Braille

Posted by Julie Ramirez on Mon, Sep 22, 2014 @ 06:09 AM

What is the difference between ADAAG and Ca Braille – Grade 1 & Grade 2 Braille?

Braille allows blind people to read. They run their fingers across a surface of raised dots arranged in cells. Braille is a phonetic code rather than a traditional alphabet. Created in the early 1800's by Louis Braille, blinded in childhood, who had a passion for learning and few books available. His invention opened a world of communication and self-reliance for the vision impaired. 

Basics

  • A cell is three dots high and two dots wide.
  • The dots are nubs that protrude from a differentiated background.
  • Text reads left to right.

Beyond this, things get a little complicated for the sighted person. Over time, subsets of Braille have developed for mathematics, music, science, and literature. Advanced systems include contractions and shortcuts. But, because reading Braille in book formats takes time, many blind people prefer audio recordings. Still, when it comes to signs, Braille plays a significant role.

Grade 1 Braille

Braille 1 positions dots to represent twenty-six letters and some punctuation marks. There is no upper or lower case letters, and there are no numbers. It is the system most readers learn at the very beginning, but they move onto Braille 2 quickly.

Grade 2 Braille

By 1905, Braille had moved away from a transcription from the French alphabet to an arrangement of dots. The need to speed the reading process and diversify the languages available, they introduced contractions, abbreviations, and logogram symbols. In effect, they created a new language. 

Instead of cells representing one letter, one cell might represent a shortened word. A cell combination might be a double letter combination of common words that leaves out the vowels. Or, it might contract common prefixes or suffixes. In any case, the system has evolved into a complex of rules, usage, and vocabulary.

ADAAG Requirements

The Americans with Disabilities Act Accessibility Guidelines (ADAAG) requires architectural signs for every permanent room in a public facility plus exits, elevators, offices, staircases, and anything needing identification and information on a facility feature. (There are also guidelines for people with hearing, cognitive, and psychiatric limitations.)

Like other government agency guidelines, the rules a complicated. The guidelines determine the typeface, color, and size. It requires Braille Grade 2 but allows some pictograms and logograms.

California Braille 

California's regulatory history has always tweaked federal regulation a little tighter. So, it has stepped up the required guidelines for Braille in public signage. It wants the signs that direct and inform in the same locations throughout facilities, but it narrows the specifications.

  • Dots must be rounded or domed.
  • Dots will be 1/10 inch (2.54 mm) on center in each cell.
  • Cells will be 2/10 inch (5.08 mm) from the second column of dots to the first column of dots in adjacent cells.
  • Dots will rise at least 1/40 inch (0.635 mm) from the background. 

The Sign Studio knows the differences when it comes to Braille requirements and has been producing ADA and Title 24 compliant signs since they opened their studio doors. The vision-impaired must navigate the same spaces everyone else has available to them: schools, businesses, arenas, libraries, theaters, and more. They need and deserve the same information on educational opportunities, directional indicators, and safety risks - and Braille signs are the key to this freedom. 

For more information on signage requirements, please see the following downloads: 

ADA CHECK LIST DOWNLOAD

ADA Information For Small Businesses

Handicap Accessible Parking -   Info Bulletin / Public - Building Code

If you need further assistance on ADA Compliance or any other signage, please give us a call at (818) 843-9200 or send us an e-mail at Info@SignStudioLA.com.

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Topics: Title 24 Restroom Signs, ADA Compliant Signs, ADAAG Signs, Sign Braille Grade 1 and 2

Why A Sign Is So Important For A Business | Los Angeles Sign Company

Posted by Julie Ramirez on Mon, Sep 15, 2014 @ 06:09 AM

Why A Sign Is So Important For A Business | Los Angeles Sign Comany

The ability to generate sales will make or break your business. However, before you can make those sales, you need to generate a consumer interest in your company's products or services. The way generate such an interest is with a solid marketing plan. While many elements of a marketing plan will change to match the zeitgeist, one will not: Your signage is a critical way to market to consumers in a quick, effective way. But why? This article will take a look at what makes a good sign so important for the success of your business.

Good signs can deliver a message without getting in the way

The problem with most outbound (ostensible) marketing solutions such as television advertisements and popup internet ads is that they get in the way. Commercials are commonly known as a blockade between viewers and their shows, and users want to view the content that led them to the website in the first place -- not the ad popup that block their ability to do so. A good sign, on the other hand, is a borderline inbound marketing (consumer-friendly) resource, since it brings them closer to your brand without being intrusive.

Good signs work fast

A good sign will do one of two things (if not both): it will either direct consumers to the nearby location of your business, or it will provide them with instant access to communicate with your company. This feeling of fast access to your company will make a customer comfortable going to you.

Signage is a medium that requires little maintenance, updating or changes

Most elements of your company's marketing plan, including the most successful ones, will require tweaks, updates and major changes to remain fresh, up to date and compatible with the latest technologies. Well-made signs, on the other hand, require none of this. Unless your company;s logo, colors, contact info or offerings change, there is no need to update your signs once they are erected.

Also, since a physical sign requires no software updates or design language changes, you won't have to do anything in that regard either. The little maintenance that you will have to engage in mostly involves making sure your sign is clean.

A good sign can change a person's mind

Sometimes a consumer is looking for a specific type of product or service, but they feel like it is too much of a "hassle" to find a company like yours; sometimes a customer will already have another company in mind for offerings like yours. If it is good enough, your sign can change the minds of these people. For instance, if a customer trying to avoid the hassle of searching for a business sees your sign, they could literally drop what they are doing and pay you a visit.

A good sign grabs people's attention without you

Another great benefit of a good sign is that it will catch the attention of consumers without you having to do any extra work. This means that you are essentially enacting a 24/7 marketing tactic that works for you even while you are sleeping.

Bottom line: A good sign will exponentially increase your company's number of sales leads. Not utilizing this tool would be a huge business blunder that you can't afford to make. The first step to obtaining a new business sign that will bring in more business opportunities is to find a good sign company. If you are looking for sign services, contact The Sign Studio.

They are a team of business sign experts who can deliver the signage you need to grow your business. For further information please call (818) 843-9200 or send an e-mail to Info@SignStudioLA.com.

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Signs, Banners, Electrical Signs, ADA Braille/Tactile Signs, Electrical Illuminated or Non Illuminated Signs, Inside/Outside or Exterior/Interior Signs, Lobby Signs, Directional or Wayfinding Signs

Topics: Need Sign Company, New Business Sign, Looking for Sign, Sign Company

Trade Shows and Event Planning Checklist from Sign Studio LA

Posted by Julie Ramirez on Mon, Sep 8, 2014 @ 06:09 AM

Trade Shows and Event Planning Checklist from Sign Studio LA 

The Sign Studio Shines with Possibilities

If you’re looking for that perfect sign for your business, event or display, you have come to the right place.  At the Sign Studio, you will get the expertise that you need and it arrives in three. 

Julie Ramirez, Bill Bates and Chris Ramirez are the three ready to assist you with their skills and knowledge in the field. 

The Art Director Bill Bates and Marketing Specialist Julie Ramirez combine their experience and abilities to form a team that makes your experience with The Sign Studio a pleasant and successful one.  When you make first contact with The Sign Studio, you will touch base with Julie or Bill.  

The Sign Studio will assist clients by identifying their needs enabling them to develop cost effective products that fit their client’s budget and bring results. 

The Sign Studio will spend the time needed individually with each and every client so they can capture the personality of the business to deliver the best product possible. 

After the concept of the design is developed, the project is put in the very capable hands of owner Chris Ramirez.  Chris is there for the production and installation of each project.  

The Sign Studio is ready to equip Event Shows with signs, Trade Show with signs as well as Trade Show Displays with signs.  The Sign Studio truly is one stop shopping for all your signage needs. For a complete catalog of Trade Show Displays, please click here!

Julie wants everyone to know that at The Sign Studio, they really like to get to know their clients.  Before the whole project is complete, the client has become a friend.  It makes for a more personal touch and a better end result for both the sign buyer and the bottom line for their business.  The Sign Studio uses, the latest and most up to date hardware and software to create the best results.  They do all of this while making the whole process simple and stress free.

Colleagues of Bills are noted as saying that Bill is, “an awesome designer”.  Bill is experienced in creating anything you may require in signage.  Some of The Sign Studio’s most recommended services include but are not limited to:

  • Banners.
  • Window and vehicle Graphics.
  • Yard and Digital Signs
  • Menu Boards.
  • Exhibit and Display Signs.
  • ADA Compliant Signage.
  • RTA – Ready to apply lettering and graphics.
  • Trade Show and Event Signage 
  • Marketing Signage
  • Custom Signs 
  • ADA and Wayfinding Signage 
  • Wall & Floor Graphics 
  • Lobby & Reception Area signage
  • Electrical Signage 
  • Industry Signage 
  • Sign Maintenance / Repair 

Are you thinking about participating in a Trade Show?  Get ready for your next Trade Show by utilizing The Sign Studio's handy dandy trade show checklist:  The Sign Studio can help you complete all the tasks below:

  • Don’t bust the budget; stay on track with a professional look and design.
  • Location is everything; find the best location for maximum traffic to your booth.
  • Keep the booth simple, light weight and durable.
  • Color schemes, design, business image and logo that catch the eye are a must.
  • Compile and convey bullet-point, easy to read product information.

For more ideas on your upcoming trade show, please see our Exhibitor's Handbook.

The Sign Studio is serving the Glendale, Pasadena, Burbank and greater Los Angeles area.  The company has been doing business since October, 2004 and can't wait to talk with you about your next project.  Please give us a call at (818) 843-9200 or send us an e-mail at Info@SignStudioLA.com. 

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Topics: Event Shows with Signs, Trade Shows with Signs, Tradeshow Displays